Small Business, Big Vision:
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Whether you are a small business owner, a self-employed professional, or thinking about going into business for yourself, The Confident Marketer is for you. Being self-employed can bring you a great income along with a lifestyle that gives you more freedom and more income than most people have.
On the flip side, being self-employed can turn out to be hard work for little profit. You know which side of the fence YOU want to land on, right?
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I've just spent three days hearing about marketing on Facebook and elsewhere on the Internet at the Digital Marketing conference in Orlando, put on by Erza Firestone. Even before I got to the meeting I knew that marketing on Facebook was changing fast. My own posts on my "fan" page for my business were not getting many views anymore if it was a post with a link (to anywhere). I could see Facebook "squeezing" us small business owners to start paying for promoted posts or set up a Facebook ad. I'd heard complaints about this from several of my clients. Sure enough, the Facebook worm has turned. Even Mari Smith wrote about this on her Facebook fan page recently, quoting an article from Ad Age which stated "Facebook urges marketers to buy ads."
Lisa Suttora put it eloquently in a mastermind …
Would you prefer to listen to this article? Use the audio player below.
There are three steps in picking an ideal target market for your business. In this video you'll hear the three steps, an example, and some of the ways you can tell if you have not yet found your best target market. If you don't want to watch, you can also access the audio only and listen. If you'd like to get a one-page summary of the 3 steps to use in your business leave your first name and e-mail below and I'll send it to you.
Picking your ideal target market means three things:
Easier development of your services and products.
Here's the video!
Want to find out more about idea target markets? Try my blog post Tips for Small Business Owners or How It …