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Last week my mom passed away. Stricken with the frailty that comes with age, she was still a strong spirit and her death was not imminently expected.
My mother was a great encourager and supporter of many people, spurring them on to try the things they were only dreaming of. I was one of the beneficiaries of her encouragement and support and from her I took at least three things that directly helped build my business.
The first thing she modeled for me was her willingness to try almost anything. Trying was an adventure and fun and sometimes was met with horrible or hilarious results. A dark-haired brunette, Mom decided she really wanted red hair like mine about the time I was 5. She barricaded herself in the bathroom with supplies and came out a few hours later to display a full head …
Have you ever seen the ASPCA’s television spot that uses negative advertising? My opinion is that it pushes the envelope. While every dog I’ve ever had has been a rescue, I don’t support advertising that, in my opinion, pushes the bounds in taste and hooking your emotions. (The picture you see here is our current rescue, Jake.)
I realize that others would disagree with me strongly. Some say that if the ads were not that engaging no one would step up to rescue animals. Some say that whether the public has a positive or a negative reaction to a piece of advertising is irrelevant – that the fact people are talking about the ad is the goal either way.
A few months ago I noticed a thread on Facebook about these very ads. The comments were overwhelming negative, even though most (if not all) …