Small Business, Big Vision:
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I help solo professionals figure out how to organize and market what they do so that they have more clients or customers, make more income, and enjoy their business more. If that’s what you are looking for please e-mail me (email@example.com) and we’ll set up a time to talk.
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Are you keeping drama free as one tool for business success? I think the most bottom line critical skill for us as business owners is keeping your ground no matter what is going on around us or within us. So many times I see clients get completely knocked off their perch by some piece of drama that touches them. It could be a hateful client or a sick kid at home or a team member who acts up. Here's the deal - there will ALWAYS be something.
The truth is that we will always have some type of drama or upsetting situation touching our business or our personal lives. It is not the situation, it is how we react to the situation that frames how one's life and business will go. Keeping drama free and keeping your ground means the difference between taking drama in stride or using it as a big …
Here's a follow-up about how to apologize to customers. In one of my recent video blogs (vlogs) I talked about offering useful bonuses to your clients or customers and told the story of a recent Lands' End magazine bonus that involved a bare-breasted woman, not a great bonus for most women. You can get that backstory by watching my vlog here.
Sure enough, although I did not personally contact Lands' End or complain to them, I received an e-mail apology for the mis-sent GQ magazine, as I’m sure many thousands of other customers did. Kudos to Lands' End for stepping up to manage their marketing faux pas. You can read a copy of the entire email by clicking here. It's clear that their upper management knows the do's and don'ts of how to apologize to customers.
What I want to point out is …