Small Business, Big Vision:
7 Essential Strategies To Getting
More Clients Now
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Whether you are a small business owner, a self-employed professional, or thinking about going into business for yourself, The Confident Marketer is for you. Being self-employed can bring you a great income along with a lifestyle that gives you more freedom and more income than most people have.
On the flip side, being self-employed can turn out to be hard work for little profit. You know which side of the fence YOU want to land on, right?
I’ve launched two businesses in the past 15 years. I know what it takes to build a business from absolutely nothing to six figures a year. And I realize that you need different types of support from me, based on where you are in business. That’s why The Confident Marketer offers 3 levels of mentoring to fit emerging, expanding, or executive level small business owners.
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Wondering exactly who you can best serve in your small business? Here are a few ways to hone in on your target market.
Draw a picture of your ideal customer (or client). How old? What gender? How does this person dress? Where does the person shop? What does she (or he) spend discretionary income on? Has she (or he) bought products or services similar to yours before?
Figure out where your target market hangs. If you had 3 tickets that would take you anywhere you could meet potential customers or clients, where would the tickets take you? Where online would your target market be found? Where locally?
Once you have some ideas about who your prospects are, flip your questions around. Can you describe who you are not targeting? Who would be your least ideal customer or client? Where …
The other day another small business owner complained to me that her business had picked up, but she was almost too rushed to get her customer's work done. I'd have laughed at the thought of being too busy to actually service a customer, but I could tell she was really frustrated and totally serious.
As I listened, I realized that her problem was one I've been seeing lately, especially among service professionals. She is actually marketing too much! Or, to say it more succinctly, she is wasting some of her precious time marketing in ways that don't serve her business.
Here are the traits I see in the service professionals who are marketing too much:
They are bright and have a strong desire to do well.
They listen to the latest trends in marketing and work to apply what they hear to …