Want to make your business bloom this spring? We have just put out some new plants in one of the beds at our Florida home. As I worked in our little bed I started thinking about what it takes for your business to bloom right now, too.
If you’re like me, you like quick results in your garden and quick results in your business. Speed in getting your business to bloom is critical. Why? Speed has a positive effect on your cash flow, and most of us need that in our business. Here are 3 things you can do to help your business bloom for you this spring.
1. Show your passion. People are hooked by gut reaction far more than by logic and factual information. Broadcasting what your business does and who it works with is expected. But sharing why you do what you do can connect to people’s emotions – and that’s what they have a gut response to. Make sure that your business has an emotional appeal. Tell the story of your business.
Here’s an example. If I say “I’m a seasoned serial entrepreneur who devises cost-effective marketing strategies for small business owners” you understand that but likely there’s no visceral reaction. When I say, “If I can help even one person create a successful business and never again depend on a salary that can disappear in an instant, I feel like I’ve helped keep our economy strong” you are far more likely to remember me. A why statement elicits an emotional response. Even if the emotion is negative, your passion and your business will be remembered.
Showing passion is far more important for your business than getting too caught up in brand development. Michael Port commented on this very thing in his blog post “Your Logo Doesn’t Matter.” Port says, “When you’re a service professional like an attorney, financial planner, chiropractor, consultant, or coach, your logo doesn’t mean all that much.” He goes on to say “pick one and get on with getting clients.” Michael Port understands that the getting of clients means sharing your why – your passion. It’s one key tool in building your business.
2. Launch with lightning speed. The marketplace moves quickly. A prolonged roll out of your business can mean you don’t get traction quickly enough and aren’t engaging in enough marketing platforms to be memorable. Spread the seeds everywhere and see what gets the best growth. Then cut back and focus on the marketing channels that are getting you the best return. To prospects you’ll seem to be everywhere all at once. That creates buzz, and buzz builds businesses.
Here’s a quick example. Create a Facebook business page. Make sure you use your business page to promote a special for checking in on Foursquare. On your website, be sure to include your Facebook link. Blog about your Foursquare special, and at the bottom of your blog post let people share it to their Facebook page. Find a customer who is using the Foursquare special, video them at your business, and share that on YouTube with links back to your website.
3. Create constant content. Content marketing helps your business grow, too. Sharing content about your business helps build that all-important know/like/trust factor, especially for companies that market on the web (and who doesn’t market on the web anymore?). Here are just a few things a content marketing strategy will do for you:
- Build your expert status
- Offer social proof (create content about customers and results)
- Educate prospects about what you offer and how you offer it
- Keep existing customers coming back to your platforms for more.
Evaluate each piece of content against a predetermined yardstick.
- Does the piece build knowledge of your business, likeability, or trust? (It may do more than one.)
- Does the piece include appropriate key word terms for your business?
- Have you created this content in formats friendly to blogging, social media, micro-blogging, and video?
Take action: Evaluate your current growth strategies again these three ways to grow, and make additions and changes where your plan falls short. You can also build a checklist from the bullet points. You will be able to weed out what isn’t going to build your business quickly, and you’ll be rewarded with a blooming business and greener cash flow.
I’d love to hear what makes your business grow right now – share below, please! And enjoy spring, which seems to have finally arrived.