Last week I hosted a virtual meet-up in my Zoom Room where 8 of us talked about trends that impact us, sometimes in ways we have not thought about before. There’s so much gold in sharing information among entrepreneurs! Not only that, we connected a few people who needed to know each other – like an event planner with a videographer that lives in the same city.
Trends May Be Slow to Recognize But Their Impact is Big
We talked about 5 trends that impact us right now.
- Google has announced that it now crawls your mobile version of your web content first. Not your desktop version, but your mobile version. And from that it gives you your place in search results. This means you have to be more concerned about how your web content looks on mobile than on your desktop. You’d have to be living under a rock not to know that your site must be mobile responsive – that’s been true for a few years now. But Google has continued to crawl your desktop version for ranking. That’s changed.
- Video is even more critical to your content than it has been in years past. Facebook says that video is the most consumed content, and predicts a time that video will be the main type of content on that social platform. Additionally, captions on videos are more important than ever – people often watch the video but leave the sound off and read the captions. Make sure your captions (and thus your video script) makes good use of key words and phrases for the content you’re sharing.
- I’ve taught for years now that when you’re thinking of a business name or a title you should think about what a prospect would type into Google or YouTube as a search to find you. That’s still true, but with a twist. More and more searches are voice searches. If you think about it, what you say into your mobile device is a bit different from what you’d type into a search box. So the trick is to optimize your site for voice searches, too.
- Because you have less and less control over your content being seen or shared on social platforms, the importance of online real estate you own and control should be taken seriously. When social platforms first got going many people said, “I don’t even need a website anymore.” But now that it’s harder for your followers to find you on social, your website is becoming key again. It’s becoming no harder to drive traffic to your site than it is to get content seen and shared on social platforms. Websites are back!
- And along with websites that you own and control, email marketing is back. Yes, it’s harder to get clicks to open. But you own your list and you can get better at email campaigns if you have to. Specifically niched newsletters delivered by email are used by big businesses, and you should be using them, too.
As our conversation continued in my virtual meet-up we discussed another trend that’s not really new – it’s been happening now for a year or so. And that trend is finding and marketing to a micro niche. The more you are very specific the better off you are because you can tailor your messages very closely to your prospects’ needs. Every single one of us in the meet-up talked about how finding our particular sweet spot made our businesses turn around for the better.
If you need help with reconfiguring your business right now I invite you to consult with me for a two-hour virtual work session. We’ll talk about what’s working, what’s not working, and how to get from where you are now to where you want to be. We can work in person or virtually in my Zoom Room. Here’s the link you need to get that set up: http://confidentmarketer.com/2hour/.
Keeping your eye on trends that impact your life and business is a key part of being a business owner. Here’s 7 more trends I brought home from a conference that might be helpful for you, too.