If you still believe that customers do deals with you because you are logically their best option, you are stuck in an old and inaccurate marketing model. The idea that rational thought is the prime motivator of consumer behavior was proven wrong in … [Read more...]
The Big Reason Small Business Owners Need Mentoring
In the past 7 years I've worked with self-employed professionals and small business owners everywhere. I know the vast majority of small business owners need help with these things: Setting a clear vision for their business Adopting good business … [Read more...]
Why Your Lovers Don’t Want You To Be A Small Business Owner
Small business owners and want-to-be business owners sometimes find that those who love them don't want them to step out and become self-employed. This week a reader wrote to me and said: It’s funny how people close to you will doubt what you … [Read more...]
Small Business Owners Need Accountablility
Quick take: I just read an article that talked about teaching business owners the "Language of Accountability." Here's the quote: "One focus of HG’s Leadership Development seminars is teaching women the Language of Accountability, which is meant … [Read more...]
3 Ways Small Business Owners Can Use Pinterest
Pinterest is a relatively new social media platform which is a ton of fun! You can make multiple "bulletin boards" on any topic you like, and other people come along, see one of your images, and repin it to their boards. If you were ever a kid who … [Read more...]
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