Here’s the step-by-step story of how I established a medical massage practice that grew from nothing to booked and beyond. Anyone with a service-based business can use similar steps to get totally booked solid.
How I Went From Brand New To Booked Solid 12 Months In Advance Within 18 Months
March 11, 2012 3 Comments
What Small Business Owners Can Do With E-books
March 3, 2012 8 Comments
March 6-12 is “Read an E-book Week” in North America. I love e-books, and if you’re a small business owner I bet you do, too. They’re portable, searchable, and available on just about any topic you can imagine. If you spend some time traveling to workshops and conferences like I do, you know that the [...]
Self-Confidence and Small Business Owners – What’s YOUR Story?
March 2, 2012 25 Comments
This week I was asked to look at the business activities of someone who has been working to establish her own business but has felt a lack of confidence in knowing which direction to go in. This woman sees herself as being “slapped down” by the past few years. In short order she lost a [...]
Is Social Media Worth It For Small Business Owners?
February 22, 2012 27 Comments
This question comes up now and then, and it’s making the rounds again now that Pinterest has gotten so much steam behind it in the past weeks. As usual, there are the early adopters and the “I’m going to wait and see, I’m too busy already with social media” group. Social media has suffered negative [...]
The Big Secret – Why Your Customers REALLY Buy
February 11, 2012 8 Comments
If you still believe that customers do deals with you because you are logically their best option, you are stuck in an old and inaccurate marketing model. The idea that rational thought is the prime motivator of consumer behavior was proven wrong in the mid 1990’s. People buy on emotion, not logic. This is actually [...]
The Big Reason Small Business Owners Need Mentoring
February 9, 2012 16 Comments
In the past 7 years I’ve worked with self-employed professionals and small business owners everywhere. I know the vast majority of small business owners need help with these things: Setting a clear vision for their business Adopting good business practices Keeping up with trends in the SBO world. My experience is verified by the research [...]
Why Your Lovers Don’t Want You To Be A Small Business Owner
February 8, 2012 17 Comments
Small business owners and want-to-be business owners sometimes find that those who love them don’t want them to step out and become self-employed. This week a reader wrote to me and said: It’s funny how people close to you will doubt what you are doing and if it makes sense. Why is that? [...]
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