I’ve owned my own businesses for almost two decades. In that time, I’ve come to know that certain things happen when it’s time to change or pivot your business. In fact, I’d make the argument that when your business isn’t going the way you want it to … [Read more...]
Marketing and Business Development
Tips to help you market and grow your business.
Why Would You Use Content Marketing on LinkedIn? LinkedIn is one of the oldest social platforms around, and it's the biggest professional network, so it makes sense to think about content marketing on LinkedIn. In the past, LinkedIn was a place for … [Read more...]
I’m happy that my life is by design. It wasn’t always that way, though. Bill and I are like most of the people we grew up with – we were taught that you went to school, graduated, got a good job, worked hard, and that was the way life was supposed to … [Read more...]
I know so many online entrepreneurs who are sick of thinking about e-mail marketing. In this video I talk about how to make it a lot easier and more fun, and give you two resources to check out. Here are the links contained in this video: Aweber's … [Read more...]
How can you be smart and use a social media campaign to gain visibility and reach? For 5 months, from last November to March, 2017, Heinz Ketchup held a Selfie for Good campaign. Heinz used November’s Giving Tuesday (November 29th) to announce their … [Read more...]