Here's a story about a savvy marketing women and how she fulfilled a customer need by creative thinking and going the extra mile. Background: For a marketing campaign, I wanted to offer a gift card toward a cup of coffee to a business networking … [Read more...]
Marketing and Business Development
Tips to help you market and grow your business.
Who would have thought? I arrived in Mexico with my business partner in The Scrapbook Spirit all ready to take in the beach and get a lot of business planning done, too. We arrived with specific goals:Update our business purpose Rewrite our … [Read more...]
In this week's The Confident Marketer e-zine, I talk about pelicans and the four key business traits they taught me last week. (To get the e-zine, click on the subscribe link to the right). One of my dogs, Jake the Tough Boy, taught me how to yawn … [Read more...]
Are you at a dug-in, down-in-the-dirt stuck place with your business? Summer is all but here, and your mind is turning to the beach, the mountains, or your mama’s front porch. Would you like an excuse to take an extra vacation this summer? Here’s … [Read more...]
Here's a case study in how an art supply company trained me to NEVER pay full price. People who know me know I’m in Internet shopper and a paper crafter. I’m always feeding my habit of new and different papers, inks, stamps, and embellishments. One … [Read more...]