Why Would You Use Content Marketing on LinkedIn?
LinkedIn is one of the oldest social platforms around, and it’s the biggest professional network, so it makes sense to think about content marketing on LinkedIn. In the past, LinkedIn was a place for job seekers to find leads for new jobs, but now online entrepreneurs use it for making connections, too.
Taking time to write articles as a content marketing strategy on LinkedIn makes sense. LinkedIn itself gives you help with strategies on this page of their site, where several in-depth articles give you lots of food for thought. I like that you can easily see how much reach your articles have on LinkedIn, and even who has viewed or commented on them.
Like many online entrepreneurs, I’ve let LinkedIn take a back seat among the social media platforms, but I’m not doing that any longer. With the decreased reach available on Facebook, I’m looking for fresh ways to share my content and LinkedIn is a smart move.
This week, on March 23rd, I’m teaching an hour long mini-course all about how to use LinkedIn to increase your visibility and connection. You can get the details here: http://confidentmarketer.com/linkedinminicourse/.
Here’s how you’ll benefit:
- Update your LinkedIn profile using 5 tips that help people find you
- Get prepped to make super-good use of every piece of content you publish on LinkedIn
- Find out how to use one solid article 6 different ways (including on LinkedIn)
- Start using LinkedIn’s Pulse app for more shares and visibility
Content marketing on LinkedIn can increase your authority and give you new connections that lead to new business opportunities. Join me on Thursday to find out more.