Comments on: Can You Really Describe Your Ultimate Target Market?

By: Lisa Manyon

Lisa Manyon — Mon, 15 Feb 2010 01:47:12 +0000

Hi Sue,

This is such an important topic and it’s possible that as business owners we offer multiple products and services. Often the target market or ideal client can be similar for everything we do but there are times when we much identify our ideal client specifically for niches, too.

Write on!~

Lisa

By: Sue Painter

Sue Painter — Sat, 13 Feb 2010 08:19:19 +0000

Thanks, Phil. I like your “avatar” metaphor, too!
Sue

By: Phil Dyer

Phil Dyer — Sat, 13 Feb 2010 04:00:26 +0000

The “Avatar” – no, not the movie – but the physical representation of your ideal – down to exacting details such as their favorite books, which clubs they belong to, what type of wine they like and what their greatest challenges are. That way, when you write or talk about them, others that share key similarities will recognize themselves and be drawn to you.

Great reminders, Sue, and I am in awe of the 17 pages!

Phil

By: Pinky McKay

Pinky McKay — Fri, 12 Feb 2010 08:43:34 +0000

hi Sue , years ago I did an advertising copywriting course and learned then to write ads for/ to ONE person – imagining that one person – not ‘everybody’. As I read this I imagined a few of my ‘favourite clients’ – they are very similar and seem to be the people I attract. I love the idea of doing that whole exercise of imagining ‘her’ -right up to giving her a name ( she probably won’t be miriam ) More likely an Elle or Katherine, perhaps

Thanks for this wonderful post!

By: suepainter

suepainter — Fri, 12 Feb 2010 01:50:54 +0000

LOL at the Miriam, Patricia. But really, it does seem to work that way!
Sue P.

By: Patricia Selmo

Patricia Selmo — Thu, 11 Feb 2010 23:05:03 +0000

Sue – this is such great advice. My business partner and I just completed this exercise for our association and it’s true! You do feel like naming her! I think mine is called “Miriam” – any Miriam’s out there?

By: Trudy

Trudy — Tue, 09 Feb 2010 18:08:01 +0000

Such great advice and what an excellent exercise to go through. I like the thought of actually naming her too (too funny!) And of course this means you ideal client feels like you are talking directly to them – which is good for you and your client.
Thanks
Trudy

By: Terry Monaghan

Terry Monaghan — Tue, 09 Feb 2010 17:54:24 +0000

Sue,

This is just fabulous! I know when I sat down and really looked at who my client was I began a huge growth spurt in my business. In fact, 2009 was my best year ever because of that.

And it reminds me that without a target (client, goal, destination) then the chances of getting where/what you want approach zero!

Terry

By: suepainter

suepainter — Tue, 09 Feb 2010 17:38:43 +0000

Welcome, Robin! Let me know how your market changes once you work through your questions.
Sue

By: Jessica Eaves Mathews

Jessica Eaves Mathews — Tue, 09 Feb 2010 17:18:48 +0000

Sue — this is really excellent advice. I’ve been taught the same thing, and there is such power in having a niche and a specifically identified target market/audience. This post such such a fantastic job of explaining the benefit of being specific and how to get there. Thanks for all the great information!