Three Ways To Build Your Business on Criticism
August 16, 2010
One of the “aha mom
ents” I’ve had in the past few weeks is that many solo professionals (or entrepreneurs) contract and defend after receiving any question or suggestion about how they do their work. Instead of making the choice to relax, take a breath, and look at what was commented on, they waste their time (and their customer’s time, too!) in defending what they did. It’s such a waste of their time and energy, and such a lost opportunity for growing the best mindset for their own life and their business. And it’s a lost business opportunity, too.
If you get a comment or complaint, and then you choose to defend your actions, you are standing in a place of refusing to consider change. That reaction is always, 100% of the time, fear based. You don’t build a great life or a great business based on fear. And your customer, seeing that you defend instead of look with curiousity and openness about the comment, will simply walk away.
Here are three ways to actually INCREASE your business when you get a comment or flat-out criticism of your work.
- Don’t react with “that’s the way we have always done it.” No one cares about how you’ve always done it, they care that what you did didn’t completely do the job they wanted done. In the moment that the client (or customer) says something you did for her didn’t quite work, prick your ears up like a dog on point. You have someone offering you FREE comments on your own work procedures that, with a little bit of thought, can more than likely improve what you do and increase your customer satisfaction. Try saying, “Oh, I appreciate your comment about that. Can you tell me more?” And listen up! You’ll probably keep that customer, and she’ll be so shocked at your positive reaction to her comment that she’ll tell two others who will do business with you, too.
- Don’t react with a long-winded explanation (or even worse, e-mail) about WHY you did what you did and how long everything you did took. Your customer doesn’t want to listen to your defense of what you did. She wants you to get that she doesn’t completely perceive the value of what she got for the money she invested. There are only two answers to this concern. One is that you actually did charge too much money for her to ever feel she got a good result for what she spent. The second is that you didn’t communicate effectively the full monty (so to speak) of what you actually were going to do, and a part of it is not something your customer values. Your goal is to have your customers saying “that was worth every single penny” not “well, I got the job done but it cost twice what I thought it ought to cost.” Once someone thinks that about your work, making them listen to or read a long explanation about why you did what you did will NOT solve the problem. You’ll lose the customer and the word of mouth referrals.
- Don’t react to a critical comment by building even more policies and operating procedures to further justify the way in which you work. The one big advantage that entrepreneurs and solo professionals have over the big guys is that we are nimble. We can make or break our own rules right in the moment, and sometimes we should do just that. If you try to build a policy or procedure to handle every stinking little thing that ever gets commented on you will soon be spending most of your waking hours either writing the rules, defending the rules, expanding the rules, or explaining the rules. None of this time builds your business.
Once a few years ago I worked with a massage therapist who had a rule that her clients had to show up a full 15 minutes before their massage time. This was a rule she implemented in a foolish attempt to make sure her clients were never late and never impacted her schedule. Notice that I used the word “foolish” just now? The rule came into being because one weekly client always showed up ON TIME but then spent 10 minutes of her hour-long massage hitting the restroom, getting a drink of water, and precisely folding her clothes before hopping on the massage table. In reaction to this ONE client, the foolish “15 minute rule” was implemented on EVERY client. Don’t make a new rule, instead face the problem with the client head on and deal with it only where it makes sense to deal with it. See, not wanting to talk to the offending client was fear. The new “rule” went into effect so that this massage therapist could avoid facing her fear of talking straight out to this client. She could mutely point to “the rule.” Except, as I’m sure you have figured out, it didn’t work. The offender still messed around when she got there and everyone else complained about the new rule and left. Enough said!
When entrepreneurs defend against comments or criticisms they run the risk of leaving thousands of dollars on the table. This makes me sad. Take your customer comments as little gems, go off and sit with them, and evaluate your mindset and your work. Thank your stars that someone cares enough to comment instead of just silently walking away from you and your business. That’s a sure path to success.
Your Customers Know When Yes Is Really No
August 1, 2010
As a small business coach and entrepreneur, I love to read customer service answers to questions that a business’s customers actually ask. Here’s one that came to my inbox this morning:
Question: Do you take orders over the phone?
Answer: We can take orders over the phone, but we go through the same account creation process that you would go through yourself over the Internet. If you want to phone in your order, we will be happy to help you, but you can do it all from the comfort of your own pc as well!
I don’t know about you, but as a customer I’d rather have a “hell, no!” than two “yes, buts” in one answer. It’s obvious from the answer that the business REALLY wants their customers to go order by themselves on the Internet, right? But some unwise person in the customer service department tried to wiggle around the answer and ends up sounding off-putting and weaselly. This answer also comes off sounding like the business doesn’t REALLY want to be bothered taking your order over the phone. Do you feel welcome to call in an order after you read their answer? I doubt it!
Entrepreneurs need to be mindful of how they say things to customers. Here are two ways to handle this that would built customer loyalty and sound a lot more welcoming to the person who asked the question.
- We offer full-service ordering right from your home computer that is easy to use and available 24/7, even when we’re home in bed. We love talking to our customers by phone, we just don’t want you to have to wait if our phone lines are all busy. To talk to us directly, call XXX-XXX-XXXX. To place a “never-have-to-wait” order online, go to www.xxxxxxxxx.com.
- We’ve stopped taking orders by phone and gone to a full-service online ordering system for two reasons. First, you never have to wait to place an order, day or night. And secondly, we decided to eliminate our phone order takers so that we could keep our prices steady. Still, if you ever have a problem with ordering, you can reach customer service online at customerservice@email.com OR call us at XXX-XXX-XXXX. You might have a wait getting someone live on the phone, but we’ll help you quickly once you reach us.
I was appalled when I read this Q&A in an actual, real e-zine I received this morning. While it wasn’t my question (I’m definitely an online order person, LOL!) I pretty much know that the woman asking the question won’t feel any warm fuzzies toward this business. This kind of “yes-but-really-no” answer is called defensive posturing. Defensive posturing NEVER helps build customer relationships. I see small business owners and solo professionals fall into defensive posturing often, but I just know you are a smart entrepreneur and would never, ever do this. Right?
Why I Pay To Be In My Mastermind Group
July 21, 2010
I’m still reeling from the long day I had yesterday with the Mastermind group I’m in. We’ve been meeting together for about a year now, usually by phone for a quick hour (once a month) but, three times a year, in person. And yesterday was one of those live-in-person-in-your-face days. Down in the bowels of a big hotel in LA we sat down to work together, to discuss the state of the entrepreneurial world we live in, to give each member time to stand up and put a personal business issue on the table, to get the comments, challenges, support, love, and bright ideas for our own businesses. And to give, in equal measure, to each person in the room.
I am a big believer in personal retreats, and I’m a big believer in putting your time and money out on the line to have the opportunity to hear about other people’s businesses, to starkly state what is going on with your own business, to get challenged and called on your stuff, and to get the wonderful amalgamation of ideas, resources, and help from each other. In a good group, there is bare honesty. There is no time for positioning or fakey stuff. In fact, a good group will catch you and call you before you even half-way get the dishonest or fake stuff out of your mouth. I’m blessed many times over to be in this group. We know each other, like each other, trust each other, and love each other too much to let any one of us get away with being less than we are called to be.
So, yesterday, it just happened that we had a magical day. Everyone was thirsty for the day, everyone is facing honking big personal challenges, everyone is stepping up to a much bigger vision of themselves and their business. Let me say that again. In order to step up to the vision you have for your business, you will be challenged to step up and handle your personal stuff. You cannot do one without the other. And a good Mastermind group will hold you to both, knowing that you can’t be half-assed about your growth. It is worth every penny I pay, the time away from business, the plane fare to do this. Seven other people have my back, and at the same time are asking me, “What in heck are you doing THAT for?”
I just love being in a room with people who will put it right out there on the table, no matter what, who have this truly deep commitment to exposing their thoughts and plans and visions and are willing to take the suggestions even if they are rigorously proposed. We all are kind, but we say it as we see it and we challenge each other. There is laughter but there are tears, too.
I’m honored to know these people, to sit in the same room with them. I love their brightness and their willingness to put it out there, to create something out of nothing but their own vision, which is often felt as a calling. It fed me. The more experienced I get in life and in business, the harder it has become to find places that feed me. In this group we get it that when we talk about our work, we talk about our soul at the same time. The two begin to merge until one’s work is literally a part of one’s spiritual practice. This group understands that. And that’s why I pay with my money and my time, and will fly anywhere to sit with these people.
I’m truly excited to be the creator and visionary of my own work, and I love more than anything to sit with others who are creating work from their own inner visions. I see a group of new, energetically savvy, intuitive-based entrepreneurs that is emerging rapidly to help solve the many issues that face us. For me, it was delicious to have a day of talking and listening. Sometimes, words didn’t matter, it was the energy, the vibration, the vibe in the room . This group gets it that there is no standing still and no status quo. Even if it upsets them, or scares them, they step up. Their brightness is amazing. You can hardly get a sentence out and 4 other people are nodding and taking off on the tail of it, enlarging and supplementing and feeding it back with new ideas. There are no blank stares and “let me think about that.” It is quick, lots of movement, energy flying. Everything is noticed.
I pay for what I learn, the support I get, the opportunities I have to support others, the challenges I’m given. I pay to stretch myself and get out of my own head. All truly successful solo professionals do this. We don’t whine about the money, we cough it up and we come out to play. It’s like putting your life and your business on super-oxygen for a day. At the end you have a zillion ideas and resources, but you’re kind of gasping for breath. Those of you reading this post who are in the group, thank you. I can’t wait until September when we see each other again.
Give Your Website Pages This Acid Test
July 17, 2010
Website design is both an art and a science. And, as I like to remind my clients, your website is absolutely never done. It will (or 
should be) ever-growing and changing. Think about it this way — your website is your “bricks and mortar store.” It is your visible representation of your business. When you go off to the mall and walk past a store front, your eyes automatically shoot to the windows to check out the merchandise, right? And if you are someone who goes to the mall often, you’ll scan the windows to see what’s different and new from the last time you walked past.
Websites can do this, too. In fact, to work well for you, your website MUST do this. You need eye candy, just like the stores at the mall. Large retailers who have online presences now (and who doesn’t) try mightily to get you to look at their windows virtually. If you buy a Sketcher shoe, for example, when you check out online Sketcher will offer to e-mail you once a week and let you know the newest Sketcher styles. So will Cole Haan. (Can you tell I like shoes, LOL?). You can do the same thing with your e-zine and autoresponders, too.
But first, let’s give each page of your website the acid test. These three very important questions came up in a conversation I had the other day with Michael Port, a friend who can safely be called a marketing guru (in fact, the Wall Street Journal DOES call Michael a marketing guru). I’ve been pondering these ever since we talked, and I suggest you ponder, too!
- Who is coming to this website page?
- What do you want the person to do on this page?
- How are you going to get the person to do it?
Pithy questions, huh? I’d also add “What is this page title and why?”
Give each of your web pages this acid test. I’ll just bet that, like me, you’ll be planning some page changes. Which is as it should be, because, remember, your website is never done. 
Do You Need To Use Worry About The Osborne Effect?
July 3, 2010
Back in the early 1980’s Adam Osborne, who created the Osborne computer, made the mistake of giving a sneak preview of a newer, lighter model called the Osborne Executive. This decision cost Osborne his business, because buyers wanted the less-weighty computer (25 pounds!) so they quit buying his existing computers and waited for the new one to become available. The story goes that the company essentially died on the vine, for the cash flow from new sales dried up while customers waited for the newer model.
Osborne’s big mistake was to introduce a new piece of technology before it was available for purchase. Tech buyers will immediately cease to buy an older model and wait for the newer one once the word gets out…if you don’t have it ready to sell, your sales plummet. This became such a famous case study that it is still known today as the Osborne Effect.
It is always wise to forego advertising a new model until the model actually exists for purchase? It depends on your industry. The movie industry always advertises new movies before they are released, looking to drive up the buzz and make big hits at the box office on opening day. But that’s a different biz model, because they’ve typically already squeezed sales out of the previous releases long before the new movie is out. (Think Harry Potter or James Bond.)
Generally, though, if you sell a product (jewelry, luggage, clothing, air conditioners, etc.) you don’t want to get stuck with a lot of existing inventory because you have started to market a “new, improved” version of the same thing. And you don’t want your sales of existing inventory to tank when word gets out that in a few months the “new, improved” version will be available. A few months can be a long time to wait for cash flow!
Think about your own products and be aware of the Osborne Effect. Plan wisely for releases of newer “models” of what you sell, and don’t create a thirsty crowd if you don’t have something to sell them. Osborne eventually declared bankruptcy. You and I can learn from his mistake.
How To Kill An Absolute Sure Sell
June 30, 2010
The relationship between customer service and making sales is often underestimated. Have you had the experience of walking into a store when all the clerks were busy, and you stood there waiting for just eye contact? I bet you have! It’s the worst to be left standing with not even a brief acknowledgement that we’ve entered the store.
The same thing happens virtually, too. Here’s a recent experience that killed a sure sell. I like a certain brand of cross stitch patterns, which are impossible to find locally (barrier to a sell). So I went on line to the company in search of what I wanted and ended up finding 5 patterns and a kit I’d like to buy (in other words, I upsold myself, LOL!). But, there was no shopping cart on the website, which led me to believe the company didn’t make direct sales to customers (another barrier to sell). So, I used the “contact us” form and sent a message, asking about what I wanted to purchase.
Three days went by (yet another barrier to sell, and forever in Internet-land) and I got a reply. The company “prefers” to send customers to local stores but “will” sell from their site. I e-mail back, giving my ZIP code and stating that I don’t believe there are local stores who carry their product. The company writes back and gives me Memphis (400 miles away) and Johnson City (120 miles away). I write back and explain those are too far to go for $30.00 worth of cross stitch supplies. They write back and give me a total for what I wish to purchase, then add that they “don’t do Paypal, will take a credit card by phone since they have no shopping cart, and that there is a flat shipping fee no matter if you spend one dollar or a hundred dollars.”
I’m already thinking “I can’t complete this order by Internet, I’m going to have to wait until they are open (different time zone) and remember to call with a credit card number in between appointments in my busy day.” That’s another barrier to a sell. But wait! In an effort to be helpful, the company’s owner points out that their brand new stitching patterns will be released in only about a week, and since there is a flat fee for shipping, perhaps I would want to wait and include some of the new releases in my order. (She gets points for upselling me even more than I have already upsold myself.) I’m excited and e-mail back, saying that if she will let me know when the new releases are on the website, I’ll check them out, select what I want, add it the the stuff I already want, and call them with a credit card number. We’re cooking with gas now!
And then…..I hear back with a terse note, “You can only imagine how busy we are when new releases come out. You need to put a note in your own tickler file to keep checking back to the website and then contact us again.” Whooaaaaaaaa there, Nelly. That stitching company just lost a sell of existing product plus a sell of new releases. I understand she is busy, but guess what, so am I! Basically, after I’ve spent an entire week trying to buy something from this company I get a note telling me that HER time is more valuable than MY time. Well, that might be true but a customer doesn’t want to hear that, do they? She’s got the product, I’ve got the money. Seems to me that a sell might be worth HER putting ME in her tickler file.
Putting the “burden to purchase” back onto the consumer never works. Consumers will forget, never get around to it, or, like me, plain just get peeved at having to chase the sell. Consumers don’t want to chase sells. That is YOUR responsibility as the seller. I’ve already wasted enough time trying to talk this company into selling to me. I’m not going to keep it up, there are a zillion stitch patterns in the world and I can certainly live without these. It never works to tell a customer “I’m too busy to keep up with you.” If dentists did that, no one would ever come in for teeth cleaning every six months like clockwork, would they? Not to mention the mammogram thing……
A great customer service department would integrate seamlessly with the marketing department. The company’s website would have captured my name and e-mail address (it didn’t) and send me a note saying “Hey! Our new patterns are just released, here’s the link, go browse and buy!” In this case, that won’t happen because both the customer service and the marketing are poor. Lost sales are a sad thing all the way around. Don’t let it happen in your business.
How To Waste Time & Money on Marketing
June 20, 2010
I’m often asked to help solo professionals re-vamp old and never-used marketing plans, but I can’t do it without a mindset check first. Why? Because the surest way to waste your marketing budget and your time is to be unclear about what your business is about, what exactly you offer that benefits your customer, and why anyone would want what you are offering.
A few weeks ago I was listening to a potential client voice her concerns that her accounting firm was not “changing to meet the times.” She wanted her other two partners to get enthusiastic about a new specialty for the firm – adding on accounting services specifically for the elderly and the adult children who often end up having to manage their parent’s finances from another state. She has quite a bit of passion about this idea and feels that the demographics support it. She wanted to hire me to help them come up with a new website and 12-month marketing plan for this new part of the business.
After just a bit of questioning, I found that the other two partners didn’t support it. Older than she, they were nearing retirement and felt they had enough work and enough money. They were past the point in their careers where they wanted to build something new. This fact threw new questions into the pot. Would the woman push forward, putting her own time and money into the effort with only luke-warm support from the rest of the firm’s partners? Would she break off from the firm and establish an entirely new business? If she did that, did she have the money to both establish a new firm and build a new service at thet same time? Would she do some of her old work to give her financial footing, and only work to establish the “geriatric” accounting services part time? Was she positioned well in her personal life to take on breaking away? Could she bring the other partners around to her point of view?
While she was impatient to “get started” I was not! The mindset and marketing required to make such a new endeavor pay off would be very different if she went out on her own as opposed to remaining part of the existing firm, which had been together for many years. My experience is that creating and implementing a marketing plan means that the basics are already in place. Otherwise, it’s too easy to spend time and money only to decide that you must go off in a slightly different direction because of the shifting ground of your business and personal life.
My focus for working with the person became helping her envision how her idea might best work, the structure it would take to support it, assessing if she had the personal and professional ground in place (she was recently divorced, had just lost a parent, and had been ill for months with mono). After that ground is firm, we can build a kick-butt marketing plan. But you gotta answer the deeper questions first. Otherwise, you’re going to waste your entrepreneurial energy. And that’s a precious thing to waste!
Why Some Entrepreneurs Don’t Make Much Money
May 16, 2010
Here’s a quick test for you…let’s say I hand you a C-note. Close your eyes and feel that hundred dollar bill in your hand. Now, watch your thoughts and see where your mind goes. Just watch, until you get a thought that comes up about this money in your hands. What is the thought?
- A good number of people will have a thought something like “I better put this away, I don’t want to lose this money.”
- Fewer people will get a thought that goes “this is a gift, truly found money. How should I use this, what can I do?”
If your thought was about keeping the money safe, I’ll wager that you think of money as potential loss rather than potential gain. And that mindset isn’t going to help you create a business where money automatically comes in and goes out, just like the tide. You can’t stop the tide. If you constantly try, you still get the inevitable but you are much more miserable over it than if you just let that tide go out and enjoy watching it as it goes. Same with money!
The other day I had someone contact me who was interested, she said, in coaching for her small business. Actually, she had two businesses, had them both for several years. The very first statement out of her mouth was not about her businesses but about her money. “I make less than $100 a month with these businesses,” she said. She didn’t tell me about her businesses, ask me how I might help her, or what she hoped to gain in working with me. Instead, she came at me from a place of lack, focusing on what she doesn’t have. That lack is fear-based, contracted energy. Behind it is a poor-me mentality. That creates a constant story of lack, a negative energy. It literally “pulls” others toward that lack. While we didn’t get far in talking about working together, she right away let me know she had little money and probably could not afford to work with me. Underneath that statement was a subtle pull on me, to join her in her financial lack by cutting a deal to work with her for less money, or to sit there and spend an hour of my time for free while she talked about her financial lack rather than asking me how I could help her go where she wanted to go. Then, we both could lack and she would have a “community of lack” going. Do you see? Very subtle, but very powerful. Watch for that from others, and don’t let that energy go to work on you.
Let’s think about this solopreneur who has two businesses that are both several years old and who makes about $100 a month from both of them together. Does she need to be more profitable? Obviously, yes. She probably needs to focus down on one of the businesses, build that to an ongoing profit, and then bring the second business on-line. She may need to ditch one — I don’t know her well enough to say. I do know, though, that it doesn’t work to approach me about working with you and ask me first thing what I charge. The money isn’t the issue. The issue is what would this $100 a month entrepreneur GAIN in working with me (or someone else) rather than what she would LOSE. If I can’t get her to focus on the gain, she won’t engage in what I suggest to her. She’ll be thinking about that money she’s losing by paying me (or someone else) rather than what she is GETTING in the process.
There are a lot of reasons why many solopreneurs and small business owners are not profitable. Many lack knowledge about the basic tools of business. These things are skills that one can easily get through classes, reading, having a mentor or a coach, or going to workshops. The bigger barrier to making money is your own mind set about money. If you focus on how little you have it will absolutely never grow. If, instead, you focus on what you can gain with the money you have (no matter how little or large that amount) you will be OK.
Here’s what I wrote to this woman. “You know, it’s never about the money, it’s about what will happen if you do NOT change and learn to invest in building your business. When people e-mail me and ask only what it costs to hire me, I know they are trying to decide only on cost. The wiser decision is based on value or what it will cost them if they keep on the road they are on. See, it would benefit you to know more about what we might do for those three months, but instead of asking me that, or asking when we might talk about it, I see that you are asking only what it will cost you, not what you will gain. So there you have a little bit of coaching for free. If you change to put your attention on gain rather than loss, you will begin to shift your thinking and your business from cost to benefit, both for yourself and for those you wish to serve.”
If you are not profitable through lack of focus, bad planning, or lack of business skills you can fix it. It takes risk, self-honesty, willingness to feel a little uncomfortable as you learn new skills and behaviors. It takes faith! But the biggest thing it takes is shifting your mind set from lack to gain. Or, from a poverty mentality to an abundant mentality. Or, from fear to love. Not only will you benefit, but those you serve will benefit. This week, practice not leading with money questions. Practice focusing on what you gain rather than what you lose. It will shift your mind set, and in time it will shift your bank account, too!
My Review of SHAPE UPS – STRENGTH
May 3, 2010
Originally submitted at SKECHERS
Put power into every step with the SKECHERS Shape Ups-Strength shoe. Nubuck leather upper in a lace up fitness exercise shoe. for Shape Ups email updates of new styles, colors and sizes!
Shape Ups are comfy but seem to run smal
Sizing: Feels half size too small
Width: Feels true to width
Pros: Comfortable, Attractive Design, Absorbs Shock
Describe Yourself: Casual/ Recreational
Comfy but run small. Even though I bought 1 size larger than usual to insert a small orthotic I can not wear the shoes with regular walking socks OR with the orthotic, they are too short. Also, for me, they don’t control pronation, in fact the pronation is MORE pronounced in these shoes. They are wicked comfortable and I like them, but disappointed about fit and pronation control.
(legalese)
Your List of Prospects – The Goose That Lays The Golden Egg
April 21, 2010
I’ve just finished three days with Fabienne Fredrickson, where I’ve had the chance to talk with many entrepreneurs and solo 
professionals and hear about their businesses. One of things that hits me hard is that so many people told me they have either a very small database of potential clients (prospects) or, despite years in business, have no list at all. This is a major issue for entrepreneurs, one that will quickly hamper their success and make it a lot tougher to make much money. After hearing this so many times both at this workshop and over the past few years, I’ve wondered why this is such a common problem.
I’ve wondered if entrepreneurs don’t realize why their list is truly the heart of their business. If you have a business but no database (commonly called a list) of prospects, you are in heavy water. You have not created a program to pull customers toward what you have to offer, you don’t know who has been interested in your products or services up until now (because you have failed to gather their contact information into a database) and, worst of all, you have no way at all to reach out and touch those prospects over and over again, keeping them in your marketing system. Instead of having a golden egg that makes you money, you have a badly cracked egg.
- Prospects need and want to hear from you over and over again. Research shows that most people will not buy from you on the first contact (we’re talking contact by e-mail or Internet here). It takes an average of 6 to 9 contacts. Why is this? People want to feel like they know and trust you before they open up their wallets. You are probably just the same way. And, over the Internet, it’s harder to build that know and trust factor because you are not standing right there in person, face to face. (By the way, this is one reason that video works well in Internet marketing, but that’s a whole other blog post!)
- If you don’t have a system that automatically gathers up the first name and e-mail address of people who hit your website, you never even know who might have been interested in buying from you. You’ve paid to put up a website, but it isn’t supporting an automated marketing system. This is a sad thing! Don’t you want a good portion of your marketing to be automated? It sure does save time and money! And it helps you to pay for that website’s design and hosting, too.
- Every business prospers only to the extent that it keeps new customers coming in the door. Even businesses that are running at capacity and can’t currently take more customers still must be marketing, because customers come and go. Constantly building your list of prospects and keeping in touch with them so that they will remember you when they do need what you are offering is critical.
If you have been negligent about building a list, the time to get started is right this minute! One thing you can do set up a system into which your list will be placed and from which you can send out e-mails and e-zines. You’ll probably use a service such as 1shoppingcart or aWeber or Constant Contact for that.
The second thing you can do is join me on Monday night, April 26th, for an absolutely free teleclass about list building. I’m talking with Alicia Forest, who works with entrepreneurs to build six-figure incomes. She excels at list building, and so can you. To see what we’ll cover on Monday and to register for the call, go to this page. Even if you can’t make the call, those who register will automatically receive the MP3 audio file afterwards. You don’t have anything to lose, but you’ve got a whole lot of new business to gain. So start building your list right now, and get some free help from Alicia and I on Monday, too!