Why I Pay To Be In My Mastermind Group
July 21, 2010
I’m still reeling from the long day I had yesterday with the Mastermind group I’m in. We’ve been meeting together for about a year now, usually by phone for a quick hour (once a month) but, three times a year, in person. And yesterday was one of those live-in-person-in-your-face days. Down in the bowels of a big hotel in LA we sat down to work together, to discuss the state of the entrepreneurial world we live in, to give each member time to stand up and put a personal business issue on the table, to get the comments, challenges, support, love, and bright ideas for our own businesses. And to give, in equal measure, to each person in the room.
I am a big believer in personal retreats, and I’m a big believer in putting your time and money out on the line to have the opportunity to hear about other people’s businesses, to starkly state what is going on with your own business, to get challenged and called on your stuff, and to get the wonderful amalgamation of ideas, resources, and help from each other. In a good group, there is bare honesty. There is no time for positioning or fakey stuff. In fact, a good group will catch you and call you before you even half-way get the dishonest or fake stuff out of your mouth. I’m blessed many times over to be in this group. We know each other, like each other, trust each other, and love each other too much to let any one of us get away with being less than we are called to be.
So, yesterday, it just happened that we had a magical day. Everyone was thirsty for the day, everyone is facing honking big personal challenges, everyone is stepping up to a much bigger vision of themselves and their business. Let me say that again. In order to step up to the vision you have for your business, you will be challenged to step up and handle your personal stuff. You cannot do one without the other. And a good Mastermind group will hold you to both, knowing that you can’t be half-assed about your growth. It is worth every penny I pay, the time away from business, the plane fare to do this. Seven other people have my back, and at the same time are asking me, “What in heck are you doing THAT for?”
I just love being in a room with people who will put it right out there on the table, no matter what, who have this truly deep commitment to exposing their thoughts and plans and visions and are willing to take the suggestions even if they are rigorously proposed. We all are kind, but we say it as we see it and we challenge each other. There is laughter but there are tears, too.
I’m honored to know these people, to sit in the same room with them. I love their brightness and their willingness to put it out there, to create something out of nothing but their own vision, which is often felt as a calling. It fed me. The more experienced I get in life and in business, the harder it has become to find places that feed me. In this group we get it that when we talk about our work, we talk about our soul at the same time. The two begin to merge until one’s work is literally a part of one’s spiritual practice. This group understands that. And that’s why I pay with my money and my time, and will fly anywhere to sit with these people.
I’m truly excited to be the creator and visionary of my own work, and I love more than anything to sit with others who are creating work from their own inner visions. I see a group of new, energetically savvy, intuitive-based entrepreneurs that is emerging rapidly to help solve the many issues that face us. For me, it was delicious to have a day of talking and listening. Sometimes, words didn’t matter, it was the energy, the vibration, the vibe in the room . This group gets it that there is no standing still and no status quo. Even if it upsets them, or scares them, they step up. Their brightness is amazing. You can hardly get a sentence out and 4 other people are nodding and taking off on the tail of it, enlarging and supplementing and feeding it back with new ideas. There are no blank stares and “let me think about that.” It is quick, lots of movement, energy flying. Everything is noticed.
I pay for what I learn, the support I get, the opportunities I have to support others, the challenges I’m given. I pay to stretch myself and get out of my own head. All truly successful solo professionals do this. We don’t whine about the money, we cough it up and we come out to play. It’s like putting your life and your business on super-oxygen for a day. At the end you have a zillion ideas and resources, but you’re kind of gasping for breath. Those of you reading this post who are in the group, thank you. I can’t wait until September when we see each other again.
How Far Will You Stretch To Grow Your Business?
June 15, 2010
My hubby and I were out on the lake a week or so ago and snapped this picture of a cedar tree that has bent itself way off the shore to grow. It’s probably been hit by lightning in the past, refused to die, and began growing in another direction, toward new light and water and freedom. It may be an unusual shape for a cedar tree, but it’s fully alive, fully a part of the forest around it.
As we were drifting away from “seeking cedar” as we called it, I started thinking about how much we have to be willing to grow, in our own unique way, to create the fully alive life and work we crave. The work I do with others about their business often becomes about their personal life, too. Why? Because we can’t develop into the entrepreneurs we want to be without changing those parts of ourselves that hold us to the normal, everyday life. As solo business owners we have to be adaptable, just like this “seeking cedar” tree. We have to reach for the nutrients we need even if it means growing away from the shore that has supported us, or looking a little different than others who work for themselves. In fact, the more we know ourselves, the more we know our uniqueness, which is, after all, what others buy from us. Just like this tree, we have to stand out to be noticed. If we insist on blending in, we make it much more difficult for people to find us and want our services.
Here’s a quick exercise you can try that will help you understand how much you are willing to stretch to build your business. Get into a quiet spot for about 15 minutes with a pad and pencil (or your laptop if you consider that a thing of the past, LOL). Ask yourself:
- What two things stop me from being all I truly can be in my life and my work?
- Am I the one stopping myself from removing these two things, or is it someone else?
- Am I willing to stretch myself to change or remove these two things?
- What will I gain by stretching in this way?
- What’s the worst thing that might happen? And what happens after the worst thing has happened?
- What’s the best thing that might happen? And what comes after that?
You can use these questions whenever you are scared of an opportunity that presents itself in your business. They will help you to see what you should do, what actions or thoughts will serve you the most in building your business. Just don’t be surprised when you realize that stretching to be the entrepreneur you can be also stretches your personal life. It’s a hand-in-glove proposition – when you stretch one, you stretch the other. You can die in place when you’ve been pushed or shoved, or you can become a seeking cedar and stretch into a brand new space.
3 Reasons Why Solo Professionals Often Don’t Use A Business Plan
May 5, 2010
Here’s a little insider secret about solo professionals – less than 1 in 5 have a written business plan. Are you shocked? I’ve worked with smart self-employed solopreneurs for nearly six years now, and in that time I’ve come to understand why you don’t. Here are three of the top reasons:
- Business plan templates often ask for information not relevant to your business, such as detailed plans for capitalization through “old-business” mechanisms such as bank loans and venture capital.
- Commonly used biz plan templates often do not support newer business models such as Internet-only businesses, those with little or no physical inventory, or direct marketed businesses.
- The templates also often short-change the marketing and customer service aspects of the business, arguably the most vital parts of business activity for micro-businesses.
Even though commonly used business plan templates or outlines don’t serve solo professionals particularly well, you still will do better in your business if you have a written business plan. So if the dirty little secret of your business is that you’ve done no formal planning, listen up! You need a plan! Here are just a few reasons why.
- Completing a solopreneur biz plan forces you to become clearer and more succinct about what you offer, and that enables you to talk to prospects (potential customers) in a way that attracts them to your services.
- A completed plan gives you specific goals to hit at specific times, which allows you to review and reflect how you are doing up against what you said you could do 3 months, 6 months, or a year ago.
- Often even more valuable than both of the above, having a plan helps you avoid the “bright, shiny object syndrome” that so many of us have. It gives you a quick way to judge whether the opportunity is a distraction or something that will actually help you hit your goals.
There’s much more that proper business planning can do for solo professionals. And by proper, I mean planning that is crafted specifically for a small, solo business that operates out of the home (or a small solo office). Next Monday, May 10th, I’m doing a totally free one hour teleclass about easy-peasy business planning for solo professionals. I suggest you register for the teleclass and call in. You might be surprised at how simple yet helpful completing a business plan for solo professionals can be. To register, go to http://confidentmarketer.com/site/upcoming-teleclasses/simple-business-plan/. You’ll get good content about what you do need in a solo professional plan, and how to make it usable just for you. See you then!
Quick Video For Solopreneurs
April 26, 2010
Check it out! A very cool, quick way to make a video from Google Search Stories Video Creator. You can make a quick “story” that is a tip for your readers, an ad that leads to a sales page, something to post to your blog. Here’s one I made about taking solopreneur women on retreat to Mexico. Wanna come??? 
Does Your Self Esteem Need Upleveling?
April 9, 2010
I read an interesting article just the other day about the economic value of self esteem. Not many people would argue the point that having reasonably high self esteem correlates with doing reasonably well as an entrepreneur or as a worker for someone else. But above that, this article pointed out that our rapidly changing world economies, and the way in which people work are also putting a high monetary value on self esteem. Not only that, new models of working demand upleveled self esteem.
- Working from home independently requires more individual responsibility and self-discipline.
- Being self-employed requires more self-management and more individual creativity.
- Self-employed professionals must have a high level of self-direction to be financially successful.
These require a solid self esteem. Not only are companies who hire looking at measures of self esteem, solo professionals and small business owners must check themselves and make sure self esteem issues aren’t standing in their way. Rather than being solely an important psychological need, self esteem is also being seen as an important economic need.
Believe it or not, people with lower self esteem actually can be succesful in business. Sometimes, the drive to cover up low self esteem causes a person to work very hard to be successful to hide what is lacking inside. So, you might ask, why worry about your level of self esteem if you can be successful without it? Here’s why – the type and quality of your actions is changed by your level of self esteem. The higher yours is, the higher the success and scope of your actions. So while you can be successful with low self esteem, you will be more successful and much happier with higher self esteem. You won’t feel like someone is chasing you constantly and if you don’t keep going you will fail in the end. In other words, fear won’t be your driver. With lower self esteem you may be successful, but you will also be anxious and doubtful.
So, in the end, upleveling your self esteem means that you have a better chance of being highly successful, but also more satisfied, calmer, healthier, and freer in your life and your work. Sounds pretty good, huh?
On Wednesday night, April 14th, I’m interviewing serial entrepreneur Adell Heinemann, and we’re talking about why working on your self-esteem boosts yourself and your income. Adell has been through the journey of rebuilding self esteem after financial disaster, and she’s got some pretty interesting points to make. The call is free, to register for it and get the call-in information, go to http://confidentmarketer.com/site/upcoming-teleclasses/adell/. We’ll talk about why low self esteem can spell success but how higher self esteem is even better for your brain and your pocketbook. See you there!
How To Manifest What You Want In Your Business
April 4, 2010
I’m a big believer that you can envision something and make it happen…..it’s something I’ve done all my life, in fact. I’m certainly not the only “visioneer” though. Most elite athletes use visioning to “see” themselves going through their competition or their games successfully. Musicians envision themselves playing a particular piece of music in their mind – going over and over the musical score, seeing their hands making the correct moves on their instrument.
In fact, “seeing” myself playing a piano piece or “practicing in my mind” as I then called it is one of the first ways I learned that I could make things happen. An early-bird piano student (I started when I was 7), I somehow realized that I could read the music and then re-play it in my head, and “watch” as my hands played the piece. In today’s world (7 was a long time ago, ha!) we call it visioning. Visioning is a key precursor to manifesting what we want to do with our life. And it’s a very handy little tool to have. I’ve used it in all sorts of ways.
- Learning music for piano, flute, and guitar for recitals and concerts
- Teaching myself how to do proofs in geometry
- Remembering positioning, draping, and treatment routines for neuromuscular therapy treatments when I took my national boards
- Seeing myself walking again after back surgery as a child
- Finding the exact piece of furniture I wanted for a room in my home
- Speaking to large groups successfully
- Finding the perfect office space for my business
There’s more (ask my husband about my “finding” the perfect car on Ebay for a song), but you get the point. Visioning leads to manifesting, and manifesting is a critical skill to have as an entrepreneur. I’m not saying that one doesn’t have to put the time in to get what one wants, but you can work with the flow of things and get there a lot faster than working against the flow. And working in the flow means having a clear vision, a picture if you will, of what you want to create in and around you as you work.
Here, then, are three ways to make things happen. You can use them to accelerate your income, build your business faster, get clear about the products and services you want to offer, and even find the perfect office space!
- Step one is to find about 15 minutes of totally quiet, alone time for yourself. Get some paper and a pen, sit or lay down, and close your eyes. Ask yourself “how exactly do I see my business?” And then wait until words or pictures form in your mind. Follow them, make them fuller. If you see yourself in an office, look around and get a detailed look. How much of the time are you there? Are there other staff members? What are you wearing? Where is this office located? Do you see people there? Make whatever pictures come to you as full as you possibly can. If you’re traveling in the pictures that come to you, ask where, how much you travel, who you are with, what you do when you get there. No matter how outlandish the pictures or words are that come to you, let them become detailed and full, and follow where they lead. Jot down anything you think you won’t remember about the words or pictures. Keep at it until you have a full vision of the things you want to manifest in your business.
- Make a vision board. You can do this any way you like. I sometimes use large poster board, sometimes just a sheet of paper. Either way, go to Google images and search for pictures that represent what you want to make happen. Get the pictures out of your mind and into the world. Print them, stick them onto your vision board, and put it where you can see it often. Your eye will go to it many times during the day, and your brain and your energy will lock on to the visions you put there. Soon enough, you’ll begin to see your way to each one of those pictures. Your energy will be so full of what you want to manifest that you literally will begin to pull the thing toward you. I’ve had completely doubtful clients do vision boards in my workshops, only to call me up six months later and report that every single thing on their board was “magically” accomplished or found. No, it isn’t magic. It’s putting your energy and intention toward what you see in your mind’s eye, and have helped to make real by creating your vision board.
- Share the vision board you made with your family, friends, and team members. If you want to put even more thrust into your vision, take the time to share what you are going to make happen by showing your vision board around. You’re not asking for help, you’re just saying what you are going for to those you spend the most time around. You’re creating a wider, broader energy for what you want, even if you don’t think anyone will actually do something to help you. The fact is, you just never know. One person might mention something in passing to another person, who happens to be just the person you are looking for to help make something happen. Sharing your vision deepens your own commitment to it, too. It helps you lose the “oh, I don’t know if this will actually happen” self-doubt that seems to always be lurking underneath us. Just make your board, share it with a few people, and go about your business. You don’t even need lengthy explanations – let the pictures speak for themselves.
The thing about envisioning is that it will become a habit for you if you do it consistently. You’ll find yourself stopping for a few seconds to envision even little things in your life – the perfect dinner one night, exactly how you want to look and speak in front of a group. Learning how to open yourself to the inner knowing, the vision inside yourself, is one of the most powerful things you can do for yourself and your business. Set aside visioning time once a week for the next six weeks, and notice how your life and your work begins to change.
(c) Sue Painter
Can You Really Describe Your Ultimate Target Market?
February 7, 2010
One of the real “rookie” mistakes made by new entrepreneurs is to completely fail to know her target market. This is something that is very easy to spot. A few of the signs are:
- Her business is not thriving, meaning she needs more customers and she is not financially successful.
- When asked who she works with, she replies “Oh, I work with just about anyone.”
- If asked to thoroughly and completely describe her target market, she is flustered and can’t give more than a sentence.
The “Oh, I work with just about anyone” response is one I’ve heard from both new and not-so-new entrepreneurs many times. So many times, in fact, that it now drives me a little nuts. When someone says that, they are setting no boundaries for who they work with, which is a deadly thing. Let me ask the “just about anyone” entrepreneurs these questions:
1. Does it matter to you if a customer stiffs you?
2. Are you open 24/7?
3. If you were, for instance, a seller of curtains and blinds, would you drive 400 miles to sell a set of blinds to someone?
Of course, the answer to each of these is almost always NO! And that’s a good, thing, because that entrepreneur has just started on a path of better describing her target market. Her target market are people who have the money to pay for her products or services, she works with those who contact her during specific days and hours of business, and she has a limited geographical area in which to sell her blinds. This isn’t a complete description of her target market, but it is a start.
You can picture the creation of your target market as setting fences and gates around a specific group of people with whom you really want to work. You might not be as blatantly obvious about it as the gatekeepers are at hot night clubs, where one must stand outside on the sidewalk and get personally picked to go inside, but that is one very good example of a business who is very picky about who they want to serve.
I’ve learned about finding your niche and describing your target market from 3 or 4 of my coaches and mentors, but the one who made me work the hardest to describe my market, hands down, was Suzanne Falter-Barnes. She has a very long list of questions that one must answer to get through one of her platform building classes. The first time I saw that fat list of questions I just about fainted. In fact, the document she proposed I fill out to describe my market was 17 pages long! Still, Suzanne knows her stuff and I was there to learn, so I plowed into the questions. At the end, I felt like I’d invented something akin to a kid’s secret playmate. I started getting actual pictures of how my target market person looked, how she dressed, what she spent her money on, and more. I got so familiar with her in that 17 pages of ruthless questioning that I decided I knew her well enough to name her, for Pete’s sake! And that is what I strongly suggest you do, too.
My suggestion is to sit down with your computer or a piece of paper and describe a “sample” person from your target market as if she (or he) is a character in a book you are writing, and it’s up to you to fill your reader’s head with a detailed, specific, colorful image of the character you are writing about. Describe age, education, the kind of work she does, where she lives, her likes and dislikes – anything you can think of that will add to the picture in your head. This may lead you to dig around on the web for demographic or other information.
Spend quality time here, for it pays off in the end. Ask yourself (with pen and paper or keyboard nearby) “who is the most perfect customer for me?” If you have a hard time doing that, prime the pump by listing the characteristics of your most favorite or best customer so far. From there, dream on. Who would be delightful to work with? Who would you dread working with? What characteristics drive you crazy? Who have you worked with who bugs you so much you hope she never calls you again? You get the picture – and that’s whole point. For here is a secret about financially successful entrepreneurs:
Those who describe and visualize their target market well have started the process of manifesting exactly that type of customer for themselves. You now have a vision of who you want to attract, in detail. Put that right on your business vision board and keep it in your mind’s eye, for who you focus on tends to come your way.
Having this vision and description on hand also makes it easier to walk away from business that isn’t right for you, doesn’t truly interest you, and has a downside to it. (The downside being that while you are spending time with uninteresting client A, you cannot very well be also working with or running into very interesting and exciting client B. This is called “opportunity cost.”) Realize that it actually COSTS YOU to work with the wrong customer, for you are giving up the opportunity to work with who is just right for you.
Taking the time to dream up your ideal target market person makes finding that type of person much easier. You now know where to focus your efforts. If you are spending a lot of time and money networking in a group of direct marketers, and these are not your target market, it’s time to make a change. Pull your time and money from the wrong group, and go find the right group. You’ll find more and better business in the new group and waste less of your precious time.
When you are creating marketing plans, writing sales copy, or pulling together a presentation you’ll be able to keep your secret target market person right with you, writing to them. There will be less agony over creating these things.
And finally, when you have the opportunity to build a relationship with a potential customer, you will be much more at ease because, after all, you will pretty much feel as if you know that person in a way. You’ll be confident that you’ve spent time with someone who has a much higher chance of needing what you offer. This will shorten your sales cycle and make you more money faster. I don’t know of any entrepreneur who doesn’t want that!
So, get that blank paper or computer screen and get going. Breath some life into your target market, and you’ll breath new life into your business, as well. It’s a win-win for every entrepreneur.
(c) Sue Painter
Three Ways To Boost Your Income This Month
January 12, 2010
The new year is off and running already! Is your business off and running, too? I don’t know many business owners who would say no to making more income right now – before the end of this month. Here are three ways to boost your income, and if you implement even one of them, you’ll have extra money to show for it.
1. Increase the number of clients or customers you have. This means letting folks who are new to you and your business know about you and the problems you solve. How can you do this quickly and efficiently?
- Ask existing customers for referrals
- Find a business networking group you’ve not been to before and attend
- Send out an e-newsletter and ask recipients to forward it to one person who might benefit from your services
- Ask friends and family to specifically mention your business to one person this week
- Post helpful resources and advice to your social media accounts
- Revamp any existing paid advertising and look for a higher return on investment
- Partner with an aligned business to advertise or do a quick special promotion
2. Increase the average transaction value for existing customers or clients. This means that you offer more value and get a greater price than you are currently getting from your customers. Here are a few ways to do this:
- Raise your rates
- Bundle several of your products or services together and offer them at a special price
- Create a VIP customer category and charge for access to VIP status
- Offer an add-on to your existing product or service. For instance, if you sell jewelry offer a color consultation (for an additional price) with each jewelry consultation or purchase.
3. Increase the frequency of repurchase by existing customers. This means that you devise options designed to encourage customers to come in more often (or order more often).
- Let customers know the benefit of increased services (massage therapy more often than once a month actually boosts the immune system, for instance).
- Package services for frequent buyers. Personal trainers, for instance, might offer a special rate for those who purchase a quarter’s worth of training three times a week.
- Let customers know about new inventory as it arrives to encourage more frequent visits to a retail shop.
- Point out that more frequent services can lead to faster results
The point is that boosting your income quickly doesn’t take months of agonizing over how to do it. Pick one of the three options that you feel will work best for you and get started right now to implement one or more strategies for it. Income doesn’t increase when we THINK about what we might do, income increases when we actually IMPLEMENT something new.
When clients come to me wanting to increase their income quickly they usually are holding that wish as something that is hard to do, scary, or impossible. One of the secrets to boosting your income is to change your own attitude about how easy it is to make more money. If you take action, it happens. If you worry about how you are going to take action then nothing happens and you continue on the gerbil wheel of “how can I do this?”
Do you want to make more money this month? Go look at yourself in a mirror, smile, and declare out loud “I”m off right now to make a bunch more money this month.” It’s pretty tough to do something you don’t believe you can do, so quit thinking you can’t and start telling yourself you can. The how-to’s are right here for you. Pick one, work on it, and let me know how much more money you have in your pocket at the end of this month. 
(c) Sue Painter
Why You Don’t Have What You Want
January 3, 2009
I just ran across a quote that talks about self-sabotage. Self-sabotage is another term for approach/avoidance, a great term I learned in grad school. Approach/avoidance happens when we want two opposite things equally. It’s like an unstoppable force meeting an immovable object – what happens is a big fat nothing. We think the conscious thought, but the unconscious believe cancels out any action. Or, two conscious thoughts are equally strong. “I want to make six figures this year.” “I don’t want to have money, I’ll have no excuse not to support my sorry son.” What happens is, you stew. And stewing isn’t forward movement.
So, here’s the quote: “If you don’t have what you want — here’s the reason – your subconscious holds some contradictory intentions for you. To put it simply, you want something and it doesn’t.” A man named Robert Anthony wrote that.
The quote is both succinct and helpful. We can get at what our subconscious holds in various ways – through visualization, journaling, and dreaming to name just a few.
Thinking about what we say we want and yet do not have means digging underneath the “top excuses” we offer when things are not as we say we’d like. What we have at this moment in time is truly what we want – or at least what some very strong part of us wants. A great exercise in between watching all the bowl games and taking down Christmas decorations is to sit and imagine your best, most perfect life. What you don’t have? Well, there’s a part of you that doesn’t want it. Chew on that for a bit, and see what happens. There will be realizations, and maybe changes – and more than likely those will help you and your business thrive.
Resolution: Increase Your Income in the New Year
December 28, 2008
Do yourself, your community, your family, and your business a big, fat favor. Resolve that in the New Year you will not once use the excuse of a bad economy for why your business is not making more money. Resolve that you will not waste time discussing with others what effect today’s economy might have on your business throughout the New Year. Resolve to turn the conversation away from “the economy sucks” when you are talking with other business owners. Resolve to analyze your business’s products and services, just as you should always be doing, and resolve to change what you need to change to meet the market. Resolve to ask your existing clients and customers what they most need from you now, and make it your business to provide exactly that, at the very highest quality and with a keen eye toward customer service. Resolve to discover at least three businesses with whom you can work collaboratively, in such a way that it builds both of you. Resolve to make 2009 a very, very good year.
Resolve to keep uppermost in your mind that energy follows thought. When you really get this concept you will understand that working in each moment to create your life as you want it is the highest and best use of your time. Resolve to keep on this track, and watch your business thrive!