Marketing Success Comes From Just Following Through

January 31, 2009

I recently read an interview with Jane Wurwand, the woman who started Dermalogica, a fantastically successful skin care line used in many salons and spas. One paragraph of her interview really stood out to me. Here it is:

“If you just follow through on what you say you’re going to do, you’ll be surprised how well your business can do. Operate a total ‘no-flake zone.’ So many people are so inconsistent and unreliable – you can shine by just being ethical, with character and reliability!”

I agree with Jane. I work with many small business owners who think great thoughts but do not put intention behind their ideas. They make excuses such as “I have a terrible memory,” or “I’m just not good at this” or “I’m such a ditz.” I am convinced any success I’ve had in my business is because I consistently, absolutely follow through. That’s at least half the game, and maybe more! Research shows that 90% of people in business do not follow through, and of those who do, 90% will not follow through more than 4 times before giving up. No excuses! Just do it!

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