This week I was forwarded a question from a reader of the Solo-E.com website about social proof and how a new small business owner can get it. All businesses use social proof as a critical element of the offers they make to customers. Why? Because before we buy we all want reassurance that other people have bought and benefited. So if you’re making offers and a part of your offer doesn’t address social proof you’re missing out on sales.
I answered the reader’s question and then the Solo-E.com owner asked if I’d write an article for the Solo.E-com website, and in the meanwhile my colleague Sandy Martini offered to add her expertise, as well. So we banded together to produce Social Proof for Solo-preneurs, which you can find on the Solo-E.com website by clicking here. But before you go there, I’d love to hear what you’ve done to offer social proof to your potential customers about your product and services. So leave a comment here, then surf over to Solo-E.com for the scoop from Sandy and me.
Oh, and PS – even the article Sandy and I did together created a cool form of social proof for our own businesses – we each got what is called “referrant” proof from each other. Cool beans!