I got to do a rare and wonderful thing and at the same time learned 5 success tips for business that I want to share with you. I got to see a rare, live Kiwi bird. This is not easy to do because:
- Kiwi birds are rare and endangered even though they are the symbol of New Zealand to the rest of the world.
- They are nocturnal (they come out at night to feed)
Nevertheless, I was bound and determined to see more than a stuffed Kiwi bird in a museum. So when we went to a Maori village that had a Kiwi bird “dark room” where you could hopefully see one of only two Kiwi birds they had on site, I knew it was my chance and I had to make it happen. Everyone else went on an hour long guided tour of the Maori village to see traditional meeting rooms, homes, and the geothermal geysers. I left the group, ducked into the “dark room” and stood as close to the railing as I could get, trying to get my eyes to adjust to total pitch blackness and a few infra-red lights that gave a dim way to view the dense vegetation in front of me. Try as I might, I saw no grass moving and no Kiwi bird. But you know me, I’m not giving up THAT easily!
I stood there and stood there and finally perched on the ledge of the back wall as my leg was shaking from standing so much. A woman appeared with a uniform on and started talking to me. She was one of the Kiwi bird handlers! So I interviewed her right on the spot. She taught me how to focus my eyes against the infra-red light, told me all about the one Kiwi bird in the viewing area (a 2 year old female) and let me know where this little bird likes to hide. Sure enough, as we talked, her expert eyes found the Kiwi! She pointed and suddenly I saw my first (and probably last) live Kiwi bird marching right up before me, using her super-long beak to poke at the earth, and waddling right past my nose! I was so excited!!! I sat in the pitch dark for an entire hour and managed to keep my eyes trained on Ms. Kiwi for about 10 minutes of that hour. I got a super-good look (no photos allowed as it destroys the pitch black and the birds go hide).
The group I was in finally got to the dark room, walked in, said “I don’t see a thing” and most of them walked right back out. I showed 4 (Bill and a few others) how to spot Ms. Kiwi and then I reluctantly left.
So what does spying a live Kiwi have to do with your business? Here’s 5 success tips for business that I practiced with spotting the Kiwi.
- Be different – keep in mind your top goal and go off alone if you have to in order to meet your goal. Stay away from group-think. (I have already seen 3 more Maori villages, homes, and meeting rooms PLUS a ton of geothermal activity, but NO more chances to see a live Kiwi).
- Be persistent. I told myself I was going to sit alone in the dark until they came and told me they were closing for the evening if I had to.
- Seek expert help. Once I talked to the trainer, I knew how to look for the Kiwi, how to squint my eyes, where she liked to stay, her size, and how to watch the grasses moving to find her.
- Take what you’ve learned and add that to your business. I now had experience and expert information. I probably could have SOLD my “here’s how to see the Kiwi bird” to my group (just kidding) – but you get the point – you could, in fact, box up and sell your expertise once you have gained it.
- Focus on a niche and pursue it religiously – Instead of seeing 12 things briefly, I saw one wonderful thing intently, a memory that will stay with me forever. I will never forget peering through the dark and watching her waddle around eating and drinking and poking around.
The next time you are unsure how to proceed in your business – or you get doubts from other people about what you are doing – remember that there’s nothing wrong with NOT following the crowd. It’s what makes you different and perhaps what makes your business marketable. Do one thing super-well. And remember to apply these 5 tips for success in business as you go throughout your day.
If you would like support in finding your niche or in mapping out a path to your goal, I’m your gal. Consider a 2 hour consult with me, which you can get details on by going here: http://confidentmarketer.com/2hour/
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(PS My Kiwi picture is the stuffed version – no photos allowed in the dark room or the live bird gets scared and hides!)