In a few weeks I’ll be spending some time at BarCamp Nashville, THE place for sharing all things internet, entrepreneurial, and media in Nashville – all that and it’s free. But since I’m new to Nashville, it’s the first time in a long time that I’ll show up somewhere and literally not know [...]
Very large companies worry about something called their net-promoter score. It’s something that even very small business need to think about, too. What is it? A net-promoter score is a tool for tracking customer feeling, and it focuses on only one question – how likely are you to recommend us to a friend? [...]
I’ve just finished three days with Fabienne Fredrickson, where I’ve had the chance to talk with many entrepreneurs and solo professionals and hear about their businesses. One of things that hits me hard is that so many people told me they have either a very small database of potential clients (prospects) or, despite [...]
One of of my clients who lives overseas is in the midst of marketing his year-long high level Mastermind group. We’ve been through setting up the sales copy for his website, and he’s pulled together some introductory workshops to give his potential clients a taste of what he does and how he works. [...]
For the past few years now I’ve experimented with just about every method of coaching and mentoring that is available to solo professional and entrepreneurs. All of them have their pros and cons. But one thing that I’ve come to know for sure is that if you are in your own business, you [...]
Send to Kindle Two quick tips that will help you succinctly describe the benefits you offer to potential customers. Enjoy!
As a member of many associations and groups over my ever-lengthening life (!) I’ve come upon the issue of parity more than once. It usually raises its head when one person in the group complains about “giving” more than “receiving” or accuses others in the group of “ripping off” what the person considers [...]
I’m in Philadelphia right now finishing up 6 days with Michael Port, the author of Book Yourself Solid as well as several other very useful marketing books. Michael’s passion is similar to mine – that he really wants to see service professionals succeed beyond their wildest dreams. While I work with solo- and [...]