In a few weeks I’ll be spending some time at BarCamp Nashville, THE place for sharing all things internet, entrepreneurial, and media in Nashville – all that and it’s free. But since I’m new to Nashville, it’s the first time in a long time that I’ll show up somewhere and literally not know [...]
Word Of Mouth Marketing for Small Businesses – Your Net-Promoter Score
October 4, 2010 20 Comments
Very large companies worry about something called their net-promoter score. It’s something that even very small business need to think about, too. What is it? A net-promoter score is a tool for tracking customer feeling, and it focuses on only one question – how likely are you to recommend us to a friend? [...]
Your List of Prospects – The Goose That Lays The Golden Egg
April 21, 2010 Leave a Comment
I’ve just finished three days with Fabienne Fredrickson, where I’ve had the chance to talk with many entrepreneurs and solo professionals and hear about their businesses. One of things that hits me hard is that so many people told me they have either a very small database of potential clients (prospects) or, despite [...]
Who Is In Your Entrepreneurial Community?
February 6, 2010 9 Comments
For the past few years now I’ve experimented with just about every method of coaching and mentoring that is available to solo professional and entrepreneurs. All of them have their pros and cons. But one thing that I’ve come to know for sure is that if you are in your own business, you [...]
How To Talk About What You Do
October 15, 2009 Leave a Comment
Send to Kindle Two quick tips that will help you succinctly describe the benefits you offer to potential customers. Enjoy!
Solo-preneur Marketing Made Easier
March 13, 2009 1 Comment
I’m in Philadelphia right now finishing up 6 days with Michael Port, the author of Book Yourself Solid as well as several other very useful marketing books. Michael’s passion is similar to mine – that he really wants to see service professionals succeed beyond their wildest dreams. While I work with solo- and [...]
