Wondering exactly who you can best serve in your small business? Here are a few ways to hone in on your target market. Draw a picture of your ideal customer (or client). How old? What gender? How does this person dress? Where does the person shop? What does she (or he) spend discretionary income [...]
Marketing for Service Professionals – Are You Doing Too Much?
May 15, 2013 7 Comments
The other day another small business owner complained to me that her business had picked up, but she was almost too rushed to get her customer’s work done. I’d have laughed at the thought of being too busy to actually service a customer, but I could tell she was really frustrated and totally serious. As [...]
Why Small Business Owners Often Lack Cash Flow
April 9, 2013 1 Comment
Have you noticed that lately I’ve been blogging a lot about money and finances for small business owner? It’s because the number one reason small businesses fail isn’t a lack of passion by the owner, it’s a lack of money in their pocket. I’ve seen small business owners who have a very low net [...]
How To Increase Sales and Make More Money In Your Small Business
April 1, 2013 11 Comments
Before I left the corporate world it was my responsibility to trek up to Washington, D.C. and bring home large contracts that would give my staff of 52 people something to do – money that would pay their salaries and mine. If I didn’t bring home the bacon, I had no budget and [...]
Repurposing – How To Create and Manage What You Share On Social Media
January 28, 2013 29 Comments
One of the questions I get asked the most is “how in the world do you keep up with what you put on social media?” And the second question often is “how do you find the time to create all the blurbs you put on social media?” So today I’m sharing my best [...]
Find Out Everything You Need To Know About Internet Marketing
December 29, 2012 Leave a Comment
One of the challenges of marketing on the Internet is that there are constant changes to the strategies and the tools you can use. Even just the changes in social media and how to use it can keep you or your staff pretty busy. So today I’m going to tell you a very [...]
Four Key Parts of Your Small Business
November 10, 2012 15 Comments
My friend and mentor Ali Brown was in Nashville this week to address the Glazier Kennedy audience. It was great to listen in on her speech and then sit down to catch up afterward at one of the restaurants in the huge Gaylord Opryland Center. The points that Ali made are good ones [...]
7 Signs It Is Time To Realign Your Business
October 25, 2012 19 Comments
Not long ago I surrendered myself to a hospital to have a major surgery on my right leg. I use that word “surrender” deliberately, because that’s exactly what one has to do to survive what’s going to happen next. I had my right knee replaced with a prosthetic titanium knee, my kneecap augmented with prosthetic [...]
