The other day another small business owner complained to me that her business had picked up, but she was almost too rushed to get her customer’s work done. I’d have laughed at the thought of being too busy to actually service a customer, but I could tell she was really frustrated and totally serious. As [...]
For some strange reasons that have to do with my health insurance company’s bureaucracy, I’m now a resident of Florida for medical purposes. Which means I’ve had the unpleasant task of finding new doctors for all the stuff I need, ophthalmology being one. Given the aging population that tends to reside in Florida, [...]
If you’ve been a part of the small business community for very long, you’ve heard the term “bright shiny object syndrome.” People who own their own business tend to have BSOS – which means we flit from new idea to new idea, never really stopping to fully let any one idea mature into a [...]
I frequently get asked questions by small business owners about their target market. Usually, we are reluctant to narrow our niche because we feel like the wider we cast it the more potential prospects we will have. But part of calling to the people you can best serve is to describe them as [...]
Most of the time, small business owners are optimistic creatures. We like to look forward. We look at what isn’t working in our businesses and decide to change things around or quit doing the thing that isn’t doing well. We enjoy our customers and clients and look forward to serving them. We have [...]
It’s funny to me that so many solo professionals and small business owners start their business with a huge enthusiasm for what they do, but not much enthusiasm about marketing. When I owned a massage therapy clinic, I had no trouble attracting excellent therapists to work for me – because most massage therapists [...]
My friend and mentor Ali Brown was in Nashville this week to address the Glazier Kennedy audience. It was great to listen in on her speech and then sit down to catch up afterward at one of the restaurants in the huge Gaylord Opryland Center. The points that Ali made are good ones [...]
One of my clients who lives overseas is in the midst of marketing his year-long high level Mastermind group. We’ve been through setting up the sales copy for his website, and he’s pulled together some introductory workshops to give his potential clients a taste of what he does and how he works. Still, he wants [...]
