Wondering exactly who you can best serve in your small business? Here are a few ways to hone in on your target market. Draw a picture of your ideal customer (or client). How old? What gender? How does this person dress? Where does the person shop? What does she (or he) spend discretionary income [...]
Which Works For Your Small Business – Bullets or Buckshot?
May 3, 2013 8 Comments
My grandfather used to say “I’ll take buckshot over a bullet in my butt anytime.” (My grandfather was a working carnie, and had a mouthful of colorful language.) Why did Granddad prefer buckshot? Because buckshot is scattered, not targeted. And it doesn’t go as deep when it hits. I see small biz owners who don’t [...]
How To Increase Sales and Make More Money In Your Small Business
April 1, 2013 11 Comments
Before I left the corporate world it was my responsibility to trek up to Washington, D.C. and bring home large contracts that would give my staff of 52 people something to do – money that would pay their salaries and mine. If I didn’t bring home the bacon, I had no budget and [...]
5 Steps To More Successful Teleseminars, Webinars, and Live Events
November 19, 2012 15 Comments
These days the big complaint from people who coach others is the lack of response to our traditional ways of showcasing what we know through teleseminars, webinars, and live events. It’s gotten increasingly more difficult to get people to sign up for these things, much less actually get on the call or show [...]
3 Secrets To Creating A Good Vibe In Your Office
October 29, 2012 10 Comments
Here at The Confident Marketer I write about life as a small business owner – from business tips, personal development and relationships to health and your daily environment. For a while now I’ve been wanting to write about the space from which you do your work, and how important it is to have [...]
What Is A Nod From A Person Of Influence Worth To Your Small Business?
May 19, 2012 9 Comments
In one of the small business owner discussion forums in which I participate, another entrepreneur asked whether she should agree to give her main product away for free as a bonus to a more famous person’s launch of their own product. This began a lively discussion about the pros and cons of whether [...]
Are You An If-Only Small Business Owner?
March 22, 2012 14 Comments
The other day a small business owner who has followed me for several years decided to work with me one-on-one. She has an existing business that she needs to rebrand and refresh. In the application form she filled out I spotted a response that warned me she was an “if only” entrepreneur. In [...]
How To Take Advantage of Your New Facebook Business Page Timeline
March 21, 2012 13 Comments
I’m thrilled to introduce a guest blogger today – none other than Mika Howard, who owns MTHVirtualAssistance.com. Mika keeps me on the straight and narrow with 1shoppingcart, social media, background research, and general hand-holding and believe me, she’s a joy to work with. When she sent over a full page of recommendations for [...]
5 Mistakes That Keep Any Small Business From Succeeding
October 11, 2011 22 Comments
Over the past week I’ve had the opportunity to work with two fairly new business owners. Both have had the idea for their businesses for a while now, both still work full-time jobs, and both have been circling around their idea for at least a year. As I worked with both of them, [...]
