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How To Use High Tech and High Touch to Build and Keep Your Customer Base

November 20, 2010 17 Comments

In the past five years or so most entrepreneurs embraced the Internet as the best way to find new prospects for the products and services they have to offer.  Our websites changed from pretty but often-stale electronic brochures that sat, unchanging, out on the Internet to Web 2.0 sites that asked visitors for [...]

Filed Under: Executive Small Business Owner Resources Tagged With: Customer Service, Loyalty, Online Marketing Tips, Technology

Quick Video For Solopreneurs

April 26, 2010 1 Comment

Check it out!  A very cool, quick way to make a video from Google Search Stories Video Creator.  You can make a quick “story” that is a tip for your readers, an ad that leads to a sales page, something to post to your blog.  Here’s one I made about taking solopreneur women [...]

Filed Under: Emerging Small Biz Owner Resources Tagged With: Mentoring, Online Marketing Tips, Technology

Carol Gets Internet Marketing Tips

October 21, 2009 Leave a Comment

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Filed Under: Emerging Small Biz Owner Resources Tagged With: Online Marketing Tips, Target Market, Technology, Website

Make Your Online Presentations Memorable – Part Two

April 6, 2009 Leave a Comment

Here’s the second half of yesterday’s blog post about how to keep your online presentations (webinars, video conferencing) interesting and remembered.  Yesterday’s key points were to use anticipation, visuals, and participation.  But there’s more!  Visuals work best when they require the participant to think rather than simply view.  Here are a few ways [...]

Filed Under: Expanding Small Biz Owner Resources Tagged With: Presentation, Small Business Tips, Target Market, Technology

Make Your Online Presentations Memorable

April 5, 2009 Leave a Comment

The new way to market without going on the road is to offer online presentations to prospects.  It’s attractive from a cost saving perspective.  But since you are not present physically, you can easily lose your audience’s attention – and you’re not there to catch body language that says “I’m bored and I’m [...]

Filed Under: Expanding Small Biz Owner Resources Tagged With: Presentation, Small Business Tips, Target Market, Technology

Your Business and the Web – Can You Grow Without It?

November 19, 2008 1 Comment

I was a little shocked today to hear that PC Magazine will cease print publication after the January 2009 issue. The magazine is going online only. Last month, I received my last print issue of Scrapbook Retailer magazine – even a magazine devoted to paper artists is taking itself online only. I myself [...]

Filed Under: Expanding Small Biz Owner Resources Tagged With: Online Marketing Tips, Small Business Tips, Technology, Website

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