112 Ways to Describe Your Business to Prospects

January 11, 2018 by Sue Painter Leave a Comment

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One of the things entrepreneurs have to perfect is how to describe their business to prospects. When you have the opportunity to let someone new know about who you are and what you do, it has to be succinct. The words you use need to engage the person you’re speaking with and form an emotional attachment.

One way to describe your business is by using story. Storytelling engages a person’s interest and helps you describe your business to prospects in a way that they can understand. As you craft your stories it pays off to carefully consider the verbs you use to describe what you do.

In this short 90 second video I talk about the energy of verbs and how to use the “verb list” to help you describe your business to prospects. You can download the verb list right now at this link: https://confidentmarketer.com/verbs-to-live-by/.

What’s my verb? You’ll find out in the video! Find out more about creating emotional connections to your prospects in this blog post, too.

Download your verb list here. Once you’ve decided on the verb for your business, post it here – I’d love to know what it is!

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Sue Painter, business consulting and coaching

3 days ago

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Sue Painter, business consulting and coaching

5 days ago

In just a few short days our summer adventures around Europe will be over, and we'll be on a flight back to Miami and then home. Right now we're in Windemere, England visiting some dear friends who are older and getting frail.

This trip has exposed us to about 5 different cultures, each one different. When I am put into someone else's culture I always feel like I'm trying hard to absorb their way of life, their values, their experiences. And as I was doing that in Spain about a week ago I suddenly realized that we do the same thing when we are working with our customers.

We want to know how their experiences have brought them to the place they are right now, seeking our help.
We want to know their values toward their work, and whether they will execute what is put on their calendar to accomplish.
We want to know their ways of being, so that we can perhaps craft a way for them to move forward that will work for them.
But there's one thing that I find works across all cultures, all countries, all people. That one thing is respect. Respect is the door opener. Respect is the rapport builder. Respect is the motivator, sometimes. Especially when we're working with someone who hasn't gotten a lot of respect before.

In 2003 Bill and I went on our first trip to the magical island of Bali. In Bali every single morning we saw small offerings of flowers and incense put out at the four corners of each Balinese bale (home). The Balinese wake and set offerings to their gods first thing. It is a sign of reverence and respect. (See the picture below for their morning offerings.) From that trip I learned to start my day with an offering of respect and reverence, and that's been a part of my morning meditation ever since. Respect for the earth, respect for the sun, respect for those I will meet up with in the coming day.

Before you can respect another, however, you must respect yourself. I meet many unconfident business owners who don't respect themselves, who don't charge what they are worth, who are afraid to speak up about how brilliant they are at what they do. So my challenge to you this morning is to show respect. First for yourself. Don't leave yourself out. Know what it feels like inside your bones, this respect. And then, offer it up as a gift to your customers. Respect builds relationships with customers. It builds loyalty from customers. I honestly believe that success comes from respect. Try it in large doses for yourself and your customers, and see what happens. ... See MoreSee Less

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