All you need to know about persuasion in one 27 word sentence
Do you struggle with getting your sales copy “right?” Trying to figure out how to best talk about what you are offering to prospective customers? Do you sometimes dread selling?
I ran into an ebook back in time that was written by Blair Warren. In it he shares one 27 word sentence that gives us a framework to use for setting up any offer in any type of business. It's 27 words of persuasion. Persuasion is a key component to making your offers. In the online world we often persuade by the copy we write, which is why you see so much written about becoming a better copywriter.
In this video I talk about Blair Warren's 27 words of persuasion and how you can use them to improve your sales copy and increase your sales conversion rate. See what you think.
This one sentence of 27 words can help you immensely in your business.
People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.
Read that again. No matter what you offer, you must pick one of those 5 things that your offer does for your ideal customers. And then you must consistently use one reason in your sales copy.
Me, I use the first one “encourage their dreams.” I want to help you in any way I can to build the life and business you dream of, by teaching you the mindset, strategies, and tools to succeed. It's simple, not complicated. Which one of those 5 do you use when you sell?
More insight about persuasion for business owners
Warren goes on to say a few more interesting things.
- Keep it simple. Don’t dismiss his one sentence as too basic and too obvious.
- Accepting one’s responsibility is essential for gaining control of one’s own life. Assuring others they are not responsible is essential for gaining influence over theirs. (This is why so much copy starts out with things like “Are you too fat? It really isn't your fault. If only you had…….”
- When one is engaged in a struggle, one is looking for others to join him. Those who join him become more than friends, they become partners.
- One thing people rarely resist is someone trying to meet their needs. And when one’s needs have been met, a bond is often forged and a natural desires to reciprocate has been created.
When we make offers to a prospective customer we have to be inside their head, seeing how they are thinking about the issue they have or the change they want to make. We must write to meet what is in their mind, not what is in our mind. This is the one biggest mistake in selling that I see from my clients.
Here's the whole framework for you (you can click on the “read later” button above and you will end up with a copy of this.)