I recently met Kelby Carr and got several solid business tips from her. If you don't know of Kelby, she's the brain behind Type-A Parent, a wildly successful blog and network for Mom and Dad bloggers and creator of the world's largest conference for parent bloggers. Kelby is also the author of Pinterest for Dummies and Pinterest Marketing for Dummies.
More than that, though, Kelby is a fun speaker and savvy business owner. I thoroughly enjoyed listening to her comments at the Asheville Blogging Concentrated workshop. I confess I loved her comments because several of them are the exact same things I preach all the time, ha! But the point is, her habits have built her a huge degree of success in her business. Isn't that what we all want?
So here are the 3 main business tips I heard from Kelby.
- Outsource! As Kelby says “outsource even if you are a control freak.” If you aren't willing to do this you continue to work in your business, not on your business. Your big ideas stay up in your head, never making it out into the world.
- Focus, focus, focus! Know the mission of your business and stay with it. Decide what to add into your business by measuring it against your mission. If it doesn't relate don't do it.
- Get an executive assistant! Delegate all the small stuff so that you can spend your own time “growing your brand without sacrificing your brand.” As Kelby says, “Some thing I will never delegate – I want to keep my hand in interacting with my followers.” An executive assistant, even part time, can run the errands and take care of small details so that you have the time to be the face of your brand.
Kelby thinks a lot about how to scale Type-A Parenting without “losing the soul” as she puts it. I agree. Knowing your mission and how you want to relate to your clients or customers helps you grow with soul.
Kelby is like most of us – she learned by doing and built what worked over time. We both agree that failures will happen – even if it's what you were sure was a great idea. The trick is to tweak the failure and try it again. Be willing to drop your “favorite idea of the moment” and move on if it doesn't pan out for your business.
You can find out more about the next Type-A Parent blogging conference (which Kelby says is helpful for non-parent bloggers, too) by clicking here.
I love that Kelby has learned that focus, outsourcing, and getting support are big keys to building her business. You can read more about these topics in the blog posts below, too.