My hat is off to my friend Milana Leshinsky for her comprehensive list of ALL the functions necessary in a successful Internet-based business. I have my own list of functions, but her list is more comprehensive and useful – and makes me realize why, even with staff, I feel stretched a little thin sometimes.
Look, here's the thing. Whether you are Internet-based or not, if you play cheap and small you will not play at all. Maybe I'll write a marketing rap song….. dum da dumdum da, dum da dumdum da….
If you play small, you won't play at all….
If you wanna fall, just play small….
You won't make the leap if you play too cheap…
You can't do it all, it'll keep you broke and small.
OK, so much for my rap ability. 🙄 But here's the deal – I talk to solopreneurs every single week who really need to FOCUS on their businesses. And instead, they believe in scarcity for themselves and they are determined to stay stuck in fuzzy focus. They are exhausted, overextended, and spend hours trying to carry out every single business function themselves. This takes too much time, asks for skills they don't have, and gives them poorly executed pieces of the business. Fixing it later costs more money and time than doing it correctly and well the first time. So if you are a solopreneur get out of your fuzzy focus and manage your business functions. Manage, not execute!
So here's the 3 reasons……
- You are a solopreneur, but that doesn't mean you work alone. To make it, you'll need to manage others.
- You need to focus consistently and constantly on the very top priorities for your business. Literally, you cannot do that if you insist on doing everything yourself.
- The “do it myself” mentality means that you are buying into scarcity thinking, and you cannot build a highly financially successful business when you are stuck in the belief that money is scarce.
Think about it…..if you are unwilling to invest in yourself and your business, why would a customer be willing to invest in you?
Want to know ALL the business functions you have to manage? It's a pretty impressive list. Stay tuned for the next post, and you'll get a list that combines my list and Milana's – and my thanks to her, again, for sharing her comprehensive list.
(c) Sue Painter