How content creators like you can be more skillful
Lately I’ve been paying closer attention to the intention of the content I create. When you are a content creator you want to pay close attention to three things.
- What do you want to share with the person who reads or sees that content?
- What do you want them to take away, to find useful?
- What action do you want them to take?
It doesn’t matter what type of content you am creating. It pays off in better visibility and more conversions for any type of content.
- An Instagram story
- An IG reel
- Something on TicTok
- A Pinterest pin
- An article for Medium
- A blog post
- A YouTube video
The three questions above are important no matter what type of content you are creating.
Specific tips that help your blog content rank higherIf you are creating blog content and looking for ways to get a specific post to rank higher in Google here are three tactics that can help. Click To Tweet
- Try mentioning that specific blog post on the home page of your website. For example, you could have a list of your top three blog posts on your home page, linking from your home page to each of your top three posts. This helps share the Google juice from your home page to those particular blog posts.
- Try adding 2 or 3 additional internal links to the blog post. Link it with a sentence or two to several other of your blog posts that are closely related. Related is important to Google and to your users, as well.
- Set up an additional H2 heading and add about 500 words of additional topic-related content.
Bonus Tip: If you can find a way to create a legitimate backlink to your post it will help that post’s rankings. Content creators who are experienced know this, and are always looking for ways to have other bloggers mention their post. Don’t bother with link sharing groups or farms. Reach out to specific bloggers you know who are aligned with your topic, and see if they have a post in which they can add value to the user by linking to your content.
Smart content creators do keyword research
Visibility for any type of content will be better if you plan your content around specific keywords or phrases. This is important for any type of content. You might be using your keyword phrases as hashtags in social media, but they are still important.
I have several recommendations for you. I personally use every one of these tools, depending on the type of content I am creating.
The first is Keyword Atlas (that’s my affiliate link). Keyword Atlas is a very cost effective tool that will help your understanding and use of keywords and phrases. The tool comes with helpful tutorials about how to best use it. Be sure to use my specific link as that will get you a private discount of 45%.
If you are researching keywords and phrases specifically for your Pinterest account the tool you need is Pin Inspector, created by the same guy who created Keyword Atlas. It is also reasonably priced and is very useful to Pinterest pin creators. (This is my affiliate link.)
And if you need to find the best keywords to use for craft-related sites like Etsy you can use Craft Inspector. It will help you see what keyword phrases are ranking well on Etsy. (This is also my affiliate link.)
Finally, I recommend and use Ranktracker which you can currently purchase through AppSumo for a discount. This tool helps you discover the best high-traffic keywords for the topic you are creating content about. Right now AppSumo is offering one of those lifetime licenses. There are several tiers, but if you are a beginner I would settle for the lowest tier. Use this affiliate link and select the tier of service you want, depending upon your search volume.
Related Article: How to Plan Your Content Creation for the Rest of This Year
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