Pinterest is a relatively new social media platform which is a ton of fun! You can make multiple “bulletin boards” on any topic you like, and other people come along, see one of your images, and repin it to their boards. If you were ever a kid who had a bulletin board full of keepsakes, inspiration, or photos you'll be drawn to Pinterest. For a visioneer like me, Pinterest is like a huge, virtual vision board that I can categorize and share with others.
While new social media sites come and go, Pinterest is a keeper and is already being monetized by retail firms. According to an article on Mashable (see http://linkd.in/pinterestarticle for the entire article) Pinterest is already driving more traffic to retailers than Google+.
People connect through Pinterest just like through Facebook by “following” you and your boards. So here's a just a few ways to use Pinterest for your business.
- Because the site is image based, it's all visual, but behind each visual is a link to a website – and that website could be yours or one you affiliate with.
- You could give potential customers a whole new way to know you through boards that share the vision you have for your business, books you've read, or a board highlighting products you're selling.
- You can do research on Pinterest – if you sell jewelry, for instance, you can search for boards with jewelry images and find the top boards (those shared the most and liked the most), giving you insight into what is selling and what's not.
Pinterest is in its early stages of use (relatively speaking), so if you want to know more about it, consider purchasing Dan Morris's video about Pinterest and SEO, how to monetize Pinterest, and more. It's definitely worth the money at $7.00! I've bought it myself and have watched it several times becuase I couldn't write down the ideas fast enough the first time around. Here's my own affiliate link to the video. It will save you time in knowing how to make Pinterest useful for you and your business. Whether you get the video or not, Pinterest is useful and more than likely here to stay.
Here's a final tip: Be sure to put your Pinterest “connect with me” logo on your website, so that people will seek out your Pinterest account and connect with you. You'll find me there, too, if you'd like to connect.