I'm answering a question someone asked me about website traffic. Here's her question: I know I'm supposed to pay attention to Search Engine Optimization (SEO) to build traffic to my new website. But SEO seems confusing to me, and I want to know if there is any other way to do it?”
Dear Confused About SEO:
I'd never tell you to not pay attention to SEO, it's a basic part of web design, for sure. But it's also true that there are many ways to drive traffic to your website, so I'll give you 3 alternatives that you can also use. Most web-based businesses use more than one traffic-driving strategy, and I recommend that you do, too.
- Right now, I'm hot on doing videos because they index quickly (are found quickly by browsers, which helps your website's rankings). So add a weekly video as a blog post, or add a video with useful tips or resources for your readers. Be sure to give the title of your video a name that uses at least one of the keywords for your website, too! Videos don't have to be long. In fact, even two minutes can give the viewer a lot of information.
- Use social media to drive traffic to your website. You could, as one example, use Twitter to send out the title of your newest blog post along with the link to the post. People interested in that topic will click through to read the blog (or watch the vlog if it's a video). You can see that you need to have an interesting title so that it will intrigue your Twitter followers and compel them to click through.
- Consider using a guest blogger or two to pump up interest in your site. Think of someone with good name recognition who writes on or related to your main topic and ask the person to do a guest blog post for you. Make it easy by asking the person a few questions by email, then take the answer and do the blog post, making sure you thank the person by sharing their website link at the end of the guest blog post. Then, Tweet about that, and ask the guest blogger to let their own people know about the guest blog post and its link. Share the blog post on bookmarking sites, too!
There are other ways to drive traffic, but 3 alternatives is enough right now! Work those, and ask me again. I'll give you 3 more. And remember not to forget about SEO, too!