Increase Your Company's Visibility To Stand Out From The Crowd
Every day, consumers are bombarded with media and advertisements. With so much vying for a consumer’s attention, it is increasingly difficult as a company to compete. If you are a B2B company, the same thing applies. How do you increase your visibility with consumers or with businesses you want to reach?
When it comes to reaching your target demographic, being creative goes a long way to bridging the gap with them. Here are 5 creative ways to get new customers to notice your brand.
Focus Your Communication
All successful marketing is positive communication. To make sure you stick to the positive side, present your company in a good light and stick to your strengths. It's key to know your mission and maximize the message of your mission. You can take a look at my Maximize Your Message workshop, which opens in March, by clicking here.
People catch your positivity when you are friendly in your communications, and when what you publish feels personable, not canned. If you are offering client services, make sure that you come off as approachable, not cold.
Answer Common Questions in Your Industry and Provide Tips
You are in business to solve the problems your customers or clients have. Answering common questions on your website and creating an extensive list of fast, digestible information can garner some good will with potential customers. Try setting up a FAQ page (Frequently Asked Questions). Create a blog post or an infographic about a big change that's happened in your industry. You can see an example of that in this blog post.
TIP: Try using Google to find the questions people are asking in your industry. Doing simple research will give you a good start on what information they’re actively looking for. When you create content to answer these questions, make sure it's easy to understand.
Host a Contest or Giveaway
One fun way to increase your company's visibility is to host a contest or a giveaway. Tailor the contest's prizes to your market. If you're a cosmetic company, you've got an obvious choice for contest giveaways. If you're a service based business, think about what you can use as contest prizes that will showcase your services and be attractive as a prize.
Services like Gleam allow you to host a giveaway while requiring entrants to complete simple tasks like sharing your post on Facebook, Tweeting, or subscribing via email. A single entrant could get your company in front of dozens of potential customers, ultimately making the giveaway worthwhile for your business.
Create a System for Referrals
Satisfied clients or customers love to share your business as a good resource to their family, friends, and business contacts. Make sure that your business is easy to share. You can provide incentives, create easy to share social media posts, and periodically remind your customers that you appreciate referrals from them.
If you design an incentive program for referrals, make sure that the incentive is something that is wanted by your existing customers. Avoid giving coupons for a percentage off of another purchase – it comes off as a come-on to get a customer to buy more rather than a true thank you gift for referring business.
Partner up with a Charity or Non-profit
You can increase your company's visibility and gain good will at the same time by partnering up with a charity in your community. Be sure to pick an organization that is related to what your business offers. For instance, if you are a clothing manufacturer, partner up with a clothing closet that provides clothing for newly employed workers. Find a charity or a non-profit that has an unmet need, and see where your company can benefit them. Partnerships work best when they are mutually beneficial.
Increasing your company’s visibility is just one way to meet your growth goals. But it's important. Creating more visibility results in more reach, customers, and profits. Make sure that your visibility plan is a part of your overall marketing strategy, and you'll see success.