Increase Your Website Traffic In The Next 90 Days
When I consult with a business owner about their website, I take a look at the last time it was updated with fresh content. Back in 2014 I opened a dentist's website and found that the latest content was created in October of 2004 – the day the website was launched! So here's the deal about your website. You can let it sit and be an outdated, dusty electronic brochure. Or, you can increase your website traffic with persistent efforts that will show up in your business’s bottom line.
Let’s look at the numbers you’re up against. There are over 1.5 billion websites on the web. Less than 200 million are active. Click To Tweet So the good news is that if you are actively updating and promoting your site you’re in the minority. The bad news is that the minority is 200 million strong. Despite the competition, however, you can increase your website’s traffic in the next 30 to 90 days.
Step One – Take Stock of Where You Are In Terms of Website Traffic
If you want to make your website turn into a marketing machine you’ve got to know where your website stands right now.
- Use Google Analytics on a regular basis. This will give you information about 4 useful things even if you don't look at all the rest of the analytics.
- Who comes to view your website
- Where they came from
- What they do after they arrive on your site
- If your site is converting in terms of revenue or your conversion goals.
Step Two – Use offline strategies to increase your website traffic
While most everyone understands the idea of using social media to (hopefully) drive traffic to your website, don’t sneer at using offline strategies, as well. Offline publicity can help drive traffic and prospects to your website if you do it consistently. Here are my top tips.
- Get a QR code for your website and put it on giveaways like t-shirts, sun visors, print materials that you hand out during presentations, or your business card.
- Make sure your website’s URL is on everything you hand out anywhere
- Put your website URL on your snail mail stationary
- Wrap your vehicle and add your URL to the wrap
- Advertise locally and always include your URL.
- Mention your website’s URL if you are a guest on a podcast or virtual summit
- Reference your URL in voicemail messages or when speaking to someone on the phone.
Step Three – Increase Your Website Traffic Through Your Email Marketing
Email marketing is still your number one sales tool (yes, it beats out social unless you are a very well-known social media celeb or influencer). Never send out an email without a direct link to one or more of your website’s pages. Click To Tweet Point your readers to a new blog post, a downloadable gift, an infographic, or an offer. Always use your emails to point your readers to your online presence. It’s the most basic tenet of email marketing. Make sure that you emailing consistently, too. Email doesn't work if you don't use it!
Step Four – Build a Resource Page on Your Website
Building a resource page is a great way to increase your website traffic. Create a page with all your best recommendations and resources, and give it an easy name to remember. You could use something like myurl.com/bestresources or myurl.com/yournameresources. After the page is created, make a note in your to-do list quarterly to update and add to the list. Keep it fresh. Let people know that you update it frequently and remind them to check back to that page on a monthly basis. Finally, publicize your resource page widely. Share it out through your emails, on social media, in presentations. If people ask you a question, answer the question and suggest they go to your resource page for additional information, as well.
Step Five – Create a Roundup Post on a Quarterly Basis
Here’s how to create a roundup post for your website’s blog.
- Pick a topic that you feel is interesting and timely for your target market.
- Round up 15 to 20 experts on that topic, and ask them by email for a quick quote about the topic, letting each know that you’re creating a post that will include their answer, their name, and a link back to their website.
- After your post is published, email each contributor and provide the link. Some will then share that link to their audiences, which will increase your website traffic.
- Make sure to also share your link on social media, and tag the contributors in your social media blurb.
Increasing your website's traffic means trying these and other strategies, and seeing which of them, over time, work best for you. There are a dozen more ways to increase traffic to your website, but these will give you a good start.
Bonus Step – My Personal Favorite
I have to share my personal, most favorite strategy that has consistently worked for me over the years.
BONUS STEP: Become an expert at repurposing your content. Repurposing your content saves you time and money, and provides you with the widest possible audience for your expertise. Click To Tweet
- Create 3 pull quotes from every blog post to share on your social channels, always including your website URL.
- Schedule a Facebook live to share your latest material, and be sure to send attendees back to your website for more.
- Use a tool like Content Samurai to quickly convert your latest blog post or article into a video (that’s my own affiliate link – I’ve been using Content Samurai for years). One cool thing about this tool is that you can now create the popular “square” videos as well as the wider screen videos.
- Tie your content to one of your key selling points, and highlight this when you repurpose your content. Use my Key Selling Points One-Page Template and keep it handy as a quick reference for all your content creation. You can download it (it's free) at this link.
It’s not all that hard to increase your website traffic – it’s more about consistent effort and good website management, along with a having a website that is interesting to your audience. If you need help with that, you can schedule a one-time consultation and we’ll review your website together.
What have you experimented with to increase your website traffic in the last few months? I’d love to hear your stories, so feel free to comment below.