Do You Need More Ideas for Your Blog Posts and Published Content?
How can you quickly find good ideas for creating compelling content that your subscribers will like? I’ve published at least one blog post a week for about 8 years now, so I know a few secrets about how to come up with good topics. Here are the 5 quickest and easiest ways to find topics for compelling content that will be a hit with your subscribers and social media followers.
- Make a list of the questions you get asked more than once. For me, it’s questions about brand clarity, how to fix a broken business, or how to grow your confidence and maturity as a business owner. Use the questions you commonly are asked to create titles and topics that get noticed by your subscribers and social media fans.
- Browse Amazon. You’ll find lots of compelling content ideas by using Amazon’s search function – just enter your keyword phrases. You can limit your search to just books, but you don’t have to – you’ll be amazed at the ideas you will find across all of Amazon’s departments. Bonus tip: When you find book titles that relate to your keyword phrases look inside the book for chapter titles. You’ll come up with even more ideas for great content!
- Try getting inspiration from the podcast section within iTunes. You can look up popular podcasts, like the top ten, and then browse through the topics these hosts are talking about. You might do better to search for the top ten in your own industry to get faster results. Here's the link to top business podcasts.
- Use Facebook groups to get content ideas. When you are in your own Facebook account try entering your keywords or key phrases and see what groups come up. The group names might give you ideas, or you can ask to join public groups and browse for the questions people are asking or the topics they are discussing. When you search, be sure to click on the “groups” link so that your results will only show groups. Bonus Tip: Look especially for polls within Facebook groups. Often polls are on current hot topics, which lend themselves to creating compelling content for articles and blog posts.
- You can also use the search function within YouTube to get fresh ideas for content on your topics. Some of your subscribers probably search YouTube before they search Google to find what they are looking for, so why not use this same method to find compelling content for your followers? As an example, you can search my YouTube channel and find over 250 video titles that might give you a few ideas for topics. Remember that in YouTube you’ll be able to tell how popular a video’s topic is by the number of views the video has. Bonus Tip: If you need more ideas try searching in Vimeo, as well.
Stay on your main topic and break it down into subtopics to keep yourself on brand
The reason I like to use a content calendar to plan out my topics is that it keeps me on brand. My friend Connie Ragen Green taught me the “10 by 10” matrix which works well for creating compelling content that helps build your brand. Think of the 10 topics that your business is about, and create 10 subtopics under each one of those 10 main topics. Search for ideas about each of these subtopics and start building out your content, one article or blog post at a time. You'll be able to create 100 blog posts or articles just sticking to your matrix, and they will all relate back to who you are and what you offer to your clients or customers.
What makes your content compelling?
These three things make your content so compelling that your followers will consume it every time.
- Your own experiences
Use your content to tell your own story or the story of a client, offer unique content that can't be found anywhere else, and make it actionable – people like a take-away that is useful. You'll end up with followers who can't wait to consume your next compelling content, and that will establish you as an authority. If you would like help in setting up your topic list and finding ideas for titles and topics you can schedule a One and Done hour with me and we'll map it out.