These days the big complaint from people who coach others is the lack of response to our traditional ways of showcasing what we know through teleseminars, webinars, and live events. It's gotten increasingly more difficult to get people to sign up for these things, much less actually get on the call or show up to attend in person. And while many of the people who register for your events will want the MP3 recording so that they can listen to it later on, almost no one actually DOES listen later on, and even fewer will take you up on any offer that you might have made during the event. As my friend and coach Paul Evans says, “when people participate only if it's convenient for them, they don't participate. It's never that convenient!“
I've tried various combinations with my own webinars and teleseminars over the past few years, and like everyone else, I've suffered sometimes from a
lack of participation. It isn't that the content isn't useful and good – most of us offer valuable content that truly will help the listener in their life or their
business. The challenge is to rise above the “noise level” of the hundreds upon hundreds of free and useful events that literally happen every day. As Grant Cardone says in his book The 10X Rule, our problem is obscurity.
So here's my top 5 steps to making your teleseminars, webinars, or live events more successful and profitable.
- Lengthen the time you take to advertise the event by doubling it. If you've been getting the word out two weeks ahead of time try publicizing it for 4 weeks instead. Make sure to invite your prospects and the people you are connected with through social media more than once. Personally, I get about 1000 emails a day – it's easy for me to skip over your first, second, or third invitation.
- Push your event until the very last minute. A few weeks ago I decided to publish on LinkedIn, Facebook, and Twitter that I was beginning an open forum Q&A call about social media “right now.” With less than 3 minutes to go, I had 17 people sign up on the spot AND attend.
- Offer a checklist or template that those who register for your call get in a download. Ask them to print it out and bring it to the call. If they have a little “homework” to do it helps to increase their interest in attending. Remember that interactivity builds up the perceived value of your content.
- Instead of offering the MP3 audio after the event (to which almost no one listens) try offering the replay for a 24 hour time period only. If people are truly interested in what you have to say they will make the time to listen in soon after your event. Then, take the MP3, get it transcribed, and turn it into an e-book. Market that to the people who signed up for the call as well as to the rest of your list for $7.00. Remember that the more ways you can offer your content, the more sales you will have. (Some people like to listen, some to watch, some to read – accommodate that!)
- Publicize as widely as you can. I recommend Teresa Beeman's new e-book 29+ Ways To Market Your Teleseminars, Webinars, and Live Events. Teresa did a ton of research before she published her e-book and it shows. I've been publicizing my own events for 4 years now, and even I found about 10 new places that I'd never heard of before. At $17.00 it's a “no brainer” purchase. If you use my personal affiliate link that's what it will cost you – Teresa agreed to give my readers $10.00 off her usual price. At this cost you'll get more than your return on investment! Here's the link, and her $17.00 price is good for the next few days, so before you get busy with eating turkey and watching football, go get it.
Here's to more success with your virtual and live events from this moment on. And here's to the business and life you most want for yourself and
those you love.