52 Ways to Build a Real Estate Business

Clarity helps build a freedom based businesses, making it faster to build a real estate business or any other laptop lifestyle business you want. Here’s how 30 realtors under the age of 30 did $733.3 million in sales during 2016.

Featured in the May/June issue of Realtor Magazine, these clearly-focused real estate professionals have had super-sized success in their business. Pretty impressive for relative newbies! So how did these 30 stand-out young realtors do it?

They built their real estate businesses by focusing on 5 primary areas. Here are the 52 ideas you can use to build a real estate business. You can use almost all of these brand and business building tips in your own industry, too.

Practice brand clarity and fearlessly build your brand

• Pick one or two social media platforms and build them out with interesting content to steadily gain followers
• Get on local talk shows
• Put your brand on billboards
• Brand the boxes in a locally owned pizza place
• Brand your website so that you are instantly recognizable
• Create blog content that always showcases your brand
• Make sure every handout is branded
• Do giveaways that represent your brand
• Always carry business cards
• Hire a PR firm to introduce you as an expert for journalists
• Campaign for a People’s Choice award (for winning strategies see this article)

Get total clarity about a single, unique niche and focus on it

• If you speak more than one language, focus on prospects who speak that language as your customers
• Niche to specific prospects such as active duty military, snowbirders, or people building new homes who have an older home to sell (simultaneous transactions)
• Focus solely on online leads
• Do it the old fashioned way and built visibility with door to door canvasing
• Be a relocation specialist
• Get known for focusing solely on the perfect match of house to buyer
• Purchase and renovate homes to sell

Provide radical customer service

• Make sure that everything you offer provides a path of least resistance for your customers
• Give new meaning to the term “exceptional customer service”
• Work the hours it takes while you are building your sales and your team
• Ask for customer feedback in person, and act on it without fail
• Advertise concierge customer service and detail what that means to your prospects
• Collaborate to give your customers the very best
• Provide drone videos for your listings
• Create HD (high definition) video tours of the homes you list
• Create a custom website for each house you list
• Accommodate to time differences when customers are in different time zones
• Do the research your busy customers don’t want to do
• Provide hands on help to move in

Grow yourself with consistent self-development

• Incorporate your personality into your brand
• Teach what you need to learn to other realtors
• Have a program of self-care despite being busy
• Hire a business coach for accountability, self-development, clarity, and to help you past your comfort zones
• Earn specialist designations
• Encourage yourself with motivation – hang out with other successful people
• Listen to mentors, classes, and podcasts
• Do what other people won’t do
• Display an all in work ethic

Create opportunities for visibility through good public relations

• Do volunteer work
• Share your passions
• Speak out and volunteer to help after tragedy
• Find ways to be involved in your community
• Know your neighborhoods
• Know your local development plan
• Blog stories about your customers (with their consent)
• Distribute a glossy newsletter mailer
• Become a neighborhood advocate
• Use local connections from previous work
• Host welcome to the neighborhood parties

You would exhaust yourself and your team if you tried to build a real estate business by implementing all of these – and you would not have focused on just three or four of these winning strategies. So carefully pick any combination. And if you are not a real estate professional, keep in mind that most of these will work for other solo professionals, too. The focus and commitment you need to match these wonderful 30 young realtors comes from clarity first – find your singular, unique spin and map out your plan.

I’m happy to consult with you for a single hour to help with clarity and mapping out a beginning strategy with you. Go to my One and Done page for more information. And if you’ve got tips about building a real estate business, please share them here!