Is Your Engagement on Your Facebook Page Getting Worse?
It's no secret that the past few years have been tough for business owners who use their Facebook page to get more visibility for their business. There's almost no organic reach even if you try to post questions, quizzes, and useful content. Some business owners spend money boosting their posts, but I don't recommend doing that. You'll get better results if you always start in your Facebook Ads Manager and create your ad there rather than simply boosting a post.
Here's why to stay away from simply boosting your post on Facebook
I know that hitting that “boost post” button is super-easy to do, but you won't get the best results for your ad spend by boosting a post. Why?
- The audience targeting options are limited – you have many more targeting options if you use your Ads Manager.
- Boosting a post often isn't really lined up specifically with your marketing and sales goals.
- You can't split test and see what graphic or copy works best for you.
I'm constantly reading and watching for tips that can help with engagement on a Facebook page. Try these strategies and see if your engagement increases after about 30 days.
- Look at the size of your followers on your FB page. If it's less than 500 try posting one post Monday through Friday. Don't post more often than that.
- If you have videos on your FB page make sure that you caption them. You can use FB's own tool or do the captioning yourself. Captions on your videos increase not only viewers but also reach since FB loves captions.
- If you're going to do Facebook lives do them right on your FB page, not as a share from your FB personal profile. (TIP: Do FB lives in both places.)
- Use hashtags, which are becoming a thing again on Facebook pages. Not as many as you might use on Instagram, but try 5 to 10 hashtags on your posts.
- Posts with links to your blog or elsewhere off of FB don't get shown much at all. You could do a video, talk about the blog post, and then at the end of the video give a call to action with the link to the full post.
- Don't make an offer in every post. Try to hit 1 or 2 out of every 5 posts.
What about Pinterest engagement? (Bonus topic)
Do you use Pinterest? I confess that I set up a Pinterest account years ago for The Confident Marketer and another one a few years ago about travel, but I very rarely use either one. Lately I've heard a lot of talk about how many changes have come to Pinterest, and that the traffic which used to be SO good has winnowed down.
I've read in at least 3 places now that Pinterest really wants to give visibility to pins that are shoppable – meaning that Pinterest is turning into an e-commerce site. So if you are sharing blog links and other non-actionable items you might want to rethink your Pinterest commitment. It might not be the platform for you, or you might need to switch things around pretty drastically to make it worth your while.
I know that working with social media is like shooting a constantly moving target. Because of this I'm always focused on building my email list and having real live conversations with people. You can get help using my How To Create Irresistible Free Offers That Build Your List.
What's key is to link your social media and your emails to specific offers that your ideal customers will understand and take action on. We talk about those types of things in my private membership CEO Circle Community. If you are a woman business owner take a look at the CEO Circle for specific help.
Pass these Facebook page tips on to others
Please use one of the social share buttons below to pass this along to everyone – we can all use help with our Facebook page reach! Thank you.