I was honored to be a speaker for the International Association of Law of Attraction Professionals Seize Your Success summit last week. Its founder, Katherine CHE, asked me to talk about the beliefs and behaviors that keep entrepreneurs from sustaining profitable businesses. Here are 7 of the beliefs and behaviors, along with the end results, that keep self-employed business owners small.
2. False belief: When someone asks about your business and acts interested in what you do, they are ready to purchase.
Behavior: Disappointment when conversation doesn't always equal a sale. Failure to assess readiness to buy.
Result: Lack of confidence in marketing, avoidance of marketing activities, decreased income.
3. False belief: Once your website is up and running it's done.
Behavior: Failure to update website with fresh content, lack of updated media page, no integration with other segments of your web presence.
Result: You have a very expensive e-brochure on the Internet that doesn't attract customers or do anything to add to your bottom line.
4. False belief: New customers (or clients) will tell you their issue.
Behavior: Failing to ask questions of new customers to comprehensively assess their problems and create a solution that covers all their pain points.
Result: Customers feel they've spent money but still have problems, complain of high cost. You lose repeat business.
5. False belief: You can't afford to waste money in your business.
Behavior: Failure to spend resources on expansion or business deals that carry risk.
Result: Your business either stays the same or fails over time.
6. False belief: Data gives you the very best guidance to move your business forward, base all decisions on your list of pros and cons.
Behavior: Lack of decisiveness as you wait for definative and perfect answers, lack of factoring in your own intuition.
Result: Stalemate in your business.
7. False belief: Fear is a warning sign that must be obeyed.
Behavior: Lack of action when you feel doubtful, fearful, or uncomfortable.
Result: Your business either stays static or begins to fail, no personal or business growth.
The bottom line for entrepreneurs is that marching in place may gain safety but it doesn't gain success. If your mind is inherently set against making mistakes, spending money when you can't guarantee success, and giving priority to feeling safe you're not cut out to be in your own business. Louse Hays once said, “There's no such thing as static health, every day your health changes for the better or for the worse.” It's the same for your business.
As solo biz owners it's very easy to start feeling isolated, uncertain, and stuck. If that's where you are right now check out my Access Your Success quick coaching. It's specifically designed to assess, review, and design your next step. Go from icky to action!