Why Is It Important To Define Your Niche?
One of the ongoing discussions I have with my clients is how well their niche is defined. In almost every case their sales would increase if they more narrowly defined their best customer. While you may think that casting the net for new customers widely is your answer to increased sales it usually is not. By defining more specifically who is the best match for your skills and expertise you help yourself narrow your marketing and save a lot of time. Click To Tweet
As you create content for your marketing you will see how having your niche clearly defined makes your work faster and easier and more successful, too.
TIP: You can read more about creating memorable content that attracts your specific niche in this article.
Three Questions That Can Help You Find Your Best Niche
While I read a lot of articles and books about brand clarity and how that leads to more profits I find some of them are not that helpful. One book I highly recommend is Russell Brunson’s Expert Secrets. (That’s my Amazon affiliate link.) Russell outlines 3 simple questions that help you see how your business fits into your overall industry as well as how you can stand out. In this video I share these 3 questions and talk about how to apply them to your business. Even if you have been in business for a while, you can probably benefit from the clarity that results from these 3 questions.
You can see these simple graphics from the video in the Expert Secrets book, plus a lot more about how to use extreme brand clarity to build a tribe of followers and offer products or services they will be glad to buy from you. If you are interested in learning more from Russell’s book you can find it over on Amazon at my affiliate link.
It’s not unusual for a business owner to be working hard for a few years, and making sales, but still not have brand clarity. Most of us hit the ground running, and at the beginning we often don’t pay enough attention to our messaging. When that’s not dialed in specifically enough, we don’t get the benefit of more response to our marketing. In essence we are wasting time and leaving money on the table.
What about changing your niche as the years go by?
If you own your business for more than about two years you will see that your niche (your best customers, and maybe what you sell to them) will change over time. This is normal and it’s why these three questions are good to answer for yourself at least annually. You change, the market changes, and sometimes your ideal customers change, as well. They age. Their priorities shift. You age, and your own priorities shift as well.
TIP: If you’re new to setting up your business completely you might like to download my Set Up Your Business Checklist.
Meanwhile, watch the video and take some time to answer Russell’s three questions. You will give yourself a refreshed and solid foundation for your niche and make your content creation more efficient and effective.
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