What is Brand Clarity? Brand clarity means having a clarion call that is succinct and memorable, attracts your ideal client and repels those who are not ideal for you. I've seen entrepreneurs spend a ton of time and money on branding, but totally … [Read more...]
Search Results for: brand clarity
Brand Clarity – Emotional Responses To Your Business
Emotions and Business - Part of Brand Clarity Small business owners often miss the subtlest but important piece of brand clarity, which is knowing what emotions you evoke with your brand. Intentionally or not, what you do in your business creates a … [Read more...]
Brand Clarity Requires Testing Your Beliefs
What you stand for or against helps create brand clarity. A few weeks ago I was surprised to find out that in a group of over 100 experienced business consultants, brand clarity was the top problem they struggled with. I guess I shouldn’t have been … [Read more...]
Brand Clarity – A Side Benefit of a Traveler’s Life
I'm living proof that brand clarity can happen when you’re on the road. The Confident Marketer brand was born as a result of sitting with a group of women after a silent meditation retreat in North Carolina’s mountains. Someone asked me about my … [Read more...]
Brand Clarity – How to State Your Mission So That You Are Engaging Prospects
Is Your Mission Clear Enough to Spark an Emotion in Your Prospects? Bold statement – most small business owners open their business without having solid brand clarity. You might think that’s a little crazy. However, the desire to get started and … [Read more...]
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