Here's Sue's take on social media versus traditional list building.
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Digital Marketing, Small Business Strategist
Confident Marketer
Meet Sue
Passionate about helping small business owners create income with confidence, clarity, and big vision. Certified Book Yourself Solid Coach, and expert author for ezinearticles.com and SelfGrowth.com.
Sue,
Thank you for the well thought out list tips! More coaches and online marketers need to hear your message on list building. Thanks!
Dr. Robert Fenell
Founder & CEO, Chiropractic Hand & Foot Clinics Of America
Thanks so much, Bob. I know you use these tips yourself!
Sue
Sue, thanks for this video! I know I need your list building class but my plate has been overflowing! So please keep up the posts about the tips and tricks to build our house lists! you are so savvy with this stuff for us small business owners!
Hi Sheila – Next time for the course!
Sue
Sue – yes, I love having my house list, and work on building my house list all the time. That said, this is a good reminder that there are connections I have made via social media that I want to invite to my house list as well.
I love that Social Media actually allows me to communicate easily and more readily with members of my house list. So yes, build that house list, and then use social media as one tool to support the relationship building you are doing with that list.
Great video, Sue.
Paula,
I agree, the ease of social media is amazing!
Sue
Hi Sue
Good solid advice and a good reminder. I agree, things do seem to shift in the social media world and we do have to be careful in case they disappear. I have a list in 1SC too and would love you to address how to get folks who do follow you on twitter, FB or Linkedin, to actually opt in to your database list. Right now I just post interesting blog posts and hope folks will sign up. I’ve seen some people say ” sign up here for xyz”. Thoughts? I should have attended your class – some how it came and went and I missed it!
Thanks
Trudy
Hi Trudy,
Yes, you should have attended, LOL! I have a special little tool for getting list followers to be social media followers. We’ll talk sometime about it!
Sue
Sue, the video wouldn’t play for me (said it was a crash: Shockwave Flash) however I’m gleaning that a personalized list is very helpful. I love Tiffany’s analogy of list building versus social media connections!
Must have been a crash of your computer’s Shockwave, Mel. 🙁 Thanks for your comment, though.
Sue
Old School? I probably am to some degree in some respects. One of those respects, for me, is relationship – true connection. I’ve yet to “feel” this with social media … or any other kind. I know there are those out there who believe they have real connection with sm, I most likely never will. Thanks for the thought provoking post.
Oh, I do have “real connection” with social media, and have gotten business through sm, too. But it isn’t constant enough to depend on for a list.
You’re exactly right, Sue. Social media isn’t a replacement for building your own database or list. Building your list is like inviting people to your home. Social media is like meeting people at the local coffee shop.
So true to have that list in the autoresonder is SO MUCH more powerful and connected… the closer the connection, the BETTER. XOXO, Katherine