Constant change in your business seems like a fact of life for entrepreneurs, doesn't it? I've been an entrepreneur now for more than twenty years. When I first decided to leave the corporate world and work for myself I thought I'd create a business, make it successful, and that would be it – I'd do that until the day I died. Boy, was I wrong!
Here's the deal. We are taught from the time we are small that change is something to be feared. We're taught to achieve something, and that something is a part of us forever. We're taught to love a person, and that person is someone we will love forever. We're taught that there is safety in sameness. So the idea of putting up with constant change in your business is not something we love. Fact is, most people actively work to avoid change.
- Change puts them out of their comfort zone.
- Change is scary because we are afraid of loss.
- We fear loss more than we look forward to what might be coming next.
Twenty years or more after opening my first business, I have changed many times over. I no longer own my first business. What I do in The Confident Marketer has changed over time, too.
- Industry trends impact your business and cause changes.
- Our customer or client base matures and that changes our business over time.
- As we gain experience and expertise we change within ourselves.
- Our family and friends around us change.
If you're sick of change, I want to invite you to a new mindset. Instead of “change is dangerous” the mindset that works best is “change is always there, and always brings new opportunities.” In other words, change is the normal state of things. Our minds must accept change as normal rather than something that is not normal.
One of the US Presidents, John F. Kennedy, said, “Change is the law of life.”
Winston Churchill said, “To improve is to change, to be perfect is to change often.”
Jack Welch said, “Change before you have to.” (I love that one!)
A few years back the book “Who Moved my Cheese?” by Spencer Johnson was very popular in business circles. It's still a timely book for today.
While you may think you are sick of change, if you're a true entrepreneur you probably thrive on change to a certain extent. I'd bet you like to learn new things, watch trends, and get bored in your business now and then. So change isn't all bad – it's change that comes unexpectedly, or big changes that we aren't prepared for, that cause us to think, “I'm sick of the constant change in my business.”
My recommendation is to go out and hug change. And if you'd like some help seeing the good in a change that's happening for you right now, consider working with me for a One and Done hour. We'll find the good and get you backed away from being sick of change.
What do you think? I'd love your quick comment below about change. I'll read it, I promise!