Email marketing - what do frequency and deliverability mean? If you are investing your time and money in email marketing it makes sense to understand the basics. Two terms to know and understand are email frequency and email … [Read more...]
Email Marketing – 5 Tips for Creating the Best Email Subject Lines
How Can You Write the Best Email Subject Lines? Email subject lines have one purpose only. Their job is to get your subscribers to open your emails. That's their only job. Spending time learning to craft compelling email subject lines is … [Read more...]
How to Declutter Your Business Backend
5 Tips to Declutter Your Business Operations One job we business owners often forget is to regularly review our business operations. If you are like me, the cost of doing business (business operations) has increased dramatically over the … [Read more...]
27 Words of Persuasion Every Business Owner Should Know
All you need to know about persuasion in one 27 word sentence Do you struggle with getting your sales copy "right?" Trying to figure out how to best talk about what you are offering to prospective customers? Do you sometimes dread … [Read more...]
The Best Email Marketing Tools in 2020
If you need to set up a new system to handle your email marketing here's my take on the best email marketing tools right now. I evaluate email management systems in several ways. Ease of use Moderate (or in some cases no cost) Robust … [Read more...]
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