Setting Your Focus 6 Months at a Time One of the things I see in my work with small home-based business owners is a lack of business planning. When we talk about a lack of planning I hear many excuses. I don't know how to create a … [Read more...]
5 Good Reasons To Use Email Marketing
Do you think that using email marketing is old-fashioned? It's easy to find online marketers who will tell you that it's smart to put all your marketing on social media. But they are wrong. It might be more fun. It might be easier. Look at … [Read more...]
Tips for Deconstructing Your Business
Is Deconstructing Your Business The Answer to Today's Economic Meltdown? By just about anyone's measure these are destructive times in our world. Pandemic World economic meltdown Cultural changes, demonstrations, and riots Changing … [Read more...]
3 Quick Ways to Better Brand Clarity for Improved Marketing Response
3 Ways to Test Your Brand Clarity When clients come to me for help with finding new customers I start with assessing their business's brand clarity. I use a checklist as well as my own "gut check." Here are the top 3 questions I want to see … [Read more...]
Get Quick Success by Asking for What You Want
Is it wrong to want quick success in business? A year or so ago I was leaving a lunch meeting with several women business owners. During lunch one of them had pondered out loud, "Is it actually wrong to want quick success in my business?" Of … [Read more...]
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