Why am I writing this week about being number one to your clients? This coming Sunday will be my very first Mother’s Day without my mom, who passed away in March. I always called her “Number One Mom” and back in time actually found a gold necklace that said #1 Mom. It became her Mother’s Day gift that year. Mom was so pleased with the necklace that for many years she never took it off. I found her #1 Mom necklace in her things as Bill and I were cleaning out her apartment.
I know what made my mom number one to me. Do you know what it would take to be number one in the eyes of your clients and customers? What can you provide to each one to make them feel you are the absolute number one provider of what you do, second to no one else? Being number one to your clients means that they will keep you top of mind when they need what you offer again and again.
Here are a few ideas for you:
- Deliver outstanding customer service and check back to make sure your clients are happy and satisfied.
- Give something just a little extra – a book to read, some content you have on hand that will be helpful.
- Thank your clients for working with you.
- Ask for feedback.
- Remember clients on special occasions.
- Send an encouraging word to them now and then.
- Be dependable.
- Be completely trustworthy.
None of this is rocket science, really. I don’t think that what my mom did was all that different from many other moms. More than anything, I knew I could count on her no matter what. She was trustworthy and dependable. Her word was golden. I knew that she took a keen interest in my life. You can do all these things for your clients and keep a great word of mouth vibe going for yourself and your business. You’ll be number one to your clients, and your business with continue to thrive.
You can read more about how to create top of mind awareness in this article and in one of my previous blog posts.
Lori Moore says
September 22, 2015 at 11:12 amFantastic article – I tie customer service into creating an outstanding reputation worthy of referral. You make great points on how to simple it is to deliver a great customer experience.
Sue Painter says
September 22, 2015 at 1:30 pmThank you, Lori!
Sue
Trudy Scott, Food Mood Expert and Nutritionist says
May 10, 2015 at 2:13 pmSue
I love this tribute to your mom – she sounds so special! It’s a really great tie in to treating everyone including our customers well – great reminders for us – thanks!
Nice new site too – congrats!
Trudy
Tandy Elisala says
May 8, 2015 at 7:22 pmSue, what a great article and good way to keep your mother’s memory alive. I’m sending you lots of hugs this Mother’s Day. This will be my 3rd Mother’s Day without my mom and I miss her so much. I appreciate how you break down great tips for keeping our clients #1!
Mary Ellen Miller says
May 8, 2015 at 4:37 pmSue, my deepest condolences to you. I know how much you loved your sweet mother. She must have been a jewel because she sure raised you right! I like all of her (and your rules.) Thank YOU for the reminders to send thank you’s to all of my clients! One thing that worked well this year was throwing a Valentine appreciation breakfast in their honor. I think I will make that an annual tradition!
Mitch Tublin says
May 8, 2015 at 4:19 pmSue,
A wonderful story about your Mom
and a fine tribute to offer business
tips around it.
Jessica says
May 8, 2015 at 12:53 pmSue, what a beautiful way to tie in your mom and what she meant to you with a teaching opportunity! And a great teaching at that!
Tiffany deSilva says
May 7, 2015 at 1:17 pmSue, what a great way to honor your mom for Mother’s Day. It is a great reminder that business is all about building relationships and being trustworthy. On a side note, I am digging the new look of your site! Very clean and user-friendly!
Debbie McNeill says
May 6, 2015 at 12:37 pmSue, I know I can always rely on your to share straight-to-the-point, useful information. You have succeeded again. Thank you. I do love the new format of the website. It’s beautiful, easy to find the key information I need, and refreshing. Kudos to all those involved.
Sue Painter says
May 6, 2015 at 2:38 pmThanks so much Debbie, I’m thrilled that you like the new site.