Entrepreneurs and solo-preneurs most often are the face of their business. That means YOU are the one out meeting people and talking about what you do to folks who might potentially be a good match for your product or services. I often ask my … [Read more...]
Collaborative Marketing – Do You Really Give More Than You Receive?
As a member of many associations and groups over my ever-lengthening life (!) I've come upon the issue of parity more than once. It usually raises its head when one person in the group complains about "giving" more than "receiving" or accuses others … [Read more...]
Four Things Customers Want From Small Businesses
There are few small business owners today who would argue that the way we are transacting business isn't changing. The list of profound and deep changes is long - here are just a few: Growth is coming from small business owners, solo … [Read more...]
Business Lessons from The Fog of War
Robert McNamara wrote The Fog of War to document his history as Secretary of Defense (USA) during the Vietnam era. He set out a set of "lessons" about war that also beautifully apply to how we as business owners work with those we view as … [Read more...]
Make Your Online Presentations Memorable – Part Two
Here's the second half of yesterday's blog post about how to keep your online presentations (webinars, video conferencing) interesting and remembered. Yesterday's key points were to use anticipation, visuals, and participation. But there's more! … [Read more...]
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