Here's some news about your email open rate you might find hard to swallow. The open rate isn't the most important thing about the emails you send out to your subscribers. As my colleague Matt Bacak says, "Email open rates are ego-based." A … [Read more...]
Tip: How to Build Entrepreneurial Skills For Yourself
If You Own a Business, It's Your Job to Build Your Skills Today, I'm starting a new volunteer gig that helps me build entrepreneurial skills for myself. I'm volunteering with the Dive Into Summer program for Title I Manatee County schools. The … [Read more...]
What Is a Business Sales Funnel and Do You Really Need One?
Why Sales Funnels Are Created Sales funnels, also called marketing funnels, business sale funnels, marketing ladders, or value ladders are supposed to be a pathway that takes a cold prospect from just learning about your business to buying … [Read more...]
Brand Clarity – How to State Your Mission So That You Are Engaging Prospects
Is Your Mission Clear Enough to Spark an Emotion in Your Prospects? Bold statement – most small business owners open their business without having solid brand clarity. You might think that’s a little crazy. However, the desire to get started and … [Read more...]
Speaking to Sell – Secrets from the Speaking Platform
Is Your Confidence More Important Than Your Content? Are you using speaking to sell? I have a secret to share with you - a real life experience that taught me a big lesson. I attended a large conference that you might call a pitch fest - meaning … [Read more...]
