I read a lot of books about finding a niche, making sure you have brand clarity, and getting profitable. Some are not so great. One I do recommend is Russell Brunson's Expert Secrets. Russell outlines 3 simple questions that help you see how your business fits into your overall industry, and how you can stand out.
In this short video I show you the 3 questions from Expert Secrets and how to apply them to your business. Even if you have been in business for a while, you can probably benefit from the clarity that results from these 3 questions.
You can see these simple graphics from the video in the Expert Secrets book, plus a lot more about how to use extreme brand clarity to build a tribe of followers and offer products or services they will be glad to buy from you. If you want the book, grab it over on Amazon at my affiliate link.
It's not unusual for a business owner to be working hard for a few years, and making sales, but still not have brand clarity. Most of us hit the ground running, and at the beginning we often don't pay enough attention to our messaging. When that's not dialed in specifically enough, we don't get the benefit of more response to our marketing.
Sometimes, too, brand clarity suffers because our business changes in the first few years – or we change, and want to shift to another market. So checking your messaging and all the collateral you use in your business isn't just a one time thing.
If you're in the process of rebranding or shifting your focus, you might benefit from my “How to Build Your Business Without Frustration and Overwhelm” which you can pick up free of charge here: https://confidentmarketer.com.
Meanwhile, kudos to Russell for laying these 3 questions out so clearly. Answer them, and you've got a solid foundation for your business.