Amanda Palmer – An Example of Brand Clarity
The other day one of my own teachers sent a link to a TED talk by musician Amanda Palmer. Her talk, “The Art of Asking,” can be found here: https://www.ted.com/talks/amanda_palmer_the_art_of_asking#t-795312
I would personally call Palmer a musician and a performance artist. Her short TED talk demonstrates her mission clearly. She's a woman who acts fearlessly, takes on the music industry in how it operates and asks customers to pay, trusts others, and asks for what she wants of others. She is a great example of someone who is very clear about who she is and what her mission is, too. She has done a great job of maximizing her message and staying true to her brand.
When we set out to create our own income we have in our mind an idea – a vision – of the business we want to create. We soon find that the clearer we are about what we want to do, and how we want to do it, and who we want to do it with, with the faster we call to the right people. As Palmer says in her talk, her music isn't for everyone. In the same way, when you have brand clarity and you know where you stand, you'll realize that what you have to sell isn't for everyone, either. And you'll be fine with that instead of fearful about it.
Here are some of the things I loved about Palmer's way of being.
- She knows who she is (brand clarity)
- She lives fearlessly (or feels the fear and does it anyway)
- She is open to what a relationship can become (she doesn't withdraw from contact)
- She trusts that the universe will provide if she is brave enough to ask
- She's a savvy business woman (even though she is a creative!)
- She puts herself and her beliefs and talents out there (she realizes no one builds a business by hiding)
I often work with entrepreneurs who know they need to refresh themselves and their business. Through their experiences and through my own, I know without a doubt that brand clarity, clear messaging, and standing your ground as you build or expand your business are required. Not having any one of them is a deal breaker for your business.
Questions to help you stand your ground with clarity
- Can you tell someone who you are and what you do, along with the benefit of what you do, in 2 sentences or less?
- What kind of reaction do you get? Does the person lean toward you or away?
- Do you approach some meetings or conversations with dread rather than being curious and open to what might happen?
- When you feel anxiety or fear, do you act anyway?
- Do you ask for what you want?
Being centered and happy as an entrepreneur requires clarity about who you are, and the willingness to stand your ground. See what you think of Palmer's TED talk, and let me know below what you think.
If you need help with creating your business and being clear about your brand, you can download my “20 questions” worksheet by going to https://confidentmarketer.com and leaving your name and email. We'll send it to you right away.