Are You Buying Information Products?
You have heard talk in the online world about spending money on e-courses and never using them. I’m betting close to 100% of people have done it. I have, for sure.
Some people use the excuse that what they buy isn’t very expensive. But those dozens of $97 purchases add up over time. More to the point, when we buy products that we don’t use we aren’t leading our business well, and we are spending money irresponsibly.
5 Tips To Help You Evaluate Whether You Should Buy An Information Product
- Do you know, like and trust the person offering the product?
- Has this business owner been around a long time, or is she a here today and gone tomorrow person?
- Is the content something you need to know more about, to ramp up your level of knowledge?
- Is this something you will immediately use and have ideas about how to implement it in your business?
- Can you see a clear path toward how to monetize this training and get a good return on your investment
BONUS REALITY CHECK: Has the person succeeded in their own business, or just pulled together something she knows nothing about.
Related Post: Are Information Products Worth It for You?
Create an Information Product Implementation Checklist
Start a checklist of everything you need to do to use this product’s training in your business. To get you started, here’s the first four things on my checklist.
- Get the e-copy of the receipt and give it to my bookkeeper to keep track of costs.
- Mark my calendar for the introductory webinar or call (if there is one) and make sure I don’t let anything else get in the way of it.
- Let my team know about buying this information product and why I did, along with how I think we will use it in the near future.
- Mark my calendar for a half hour a day for the next 3 weeks to work through all the course content, make notes if I need to, and sketch out my action plan.
Think Like the CEO You Are
I’m a firm believer that you can buy inexpensive courses from experts all day long, but if you don’t open them and make them useful it’s a fail. When we do that, we lose our CEO perspective. We shirk our responsibility to use our resources wisely. Don't blow something off that you invested in for yourself or your business. If you bought it, find a way to use it. Click To Tweet
You can redeem information products you’ve bought that don’t live up to your expectations. In the past, I bought an information product for $97. Before I bought it, I asked myself the 5 questions above, and it met all the criteria, I thought. But when I got into the course content the videos were so poorly made that I couldn’t bring myself to sit through them. Here’s the thing, though. It’s up to me to step up and make use of that investment. So I contacted the seller to say that I found the videos to be impossible to listen to, and I asked for transcripts. The seller said, “That’s a good idea, we’ll try to work on it.” But the transcripts never were completed.
Here’s what I did. I took care of my $97 investment by paying for inexpensive transcripts of the videos. Then, I could sit down and plough through the training, which had great information for me. When other business owners don’t think like CEO’s you still can. I went back to the seller and offered to sell the transcripts back to him, which helped him improve his product and recouped my investment several times over.
Keeping Track of Your Information Products
I recommend that you start a list of all the products you’ve bought, how to access them, and whether they are out of date or still could be useful to you. Then create a calendar with the most useful info product on top, and start using it. This will help you recoup your investments and help you spark new ideas for your business, too.
If you want to hone your leadership and CEO skills, consider joining my CEO Circle Community when it reopens for new members. Go to the CEO Circle Community page to leave your contact information. In the meanwhile, you can get a courtesy copy of my 20 Questions to Help Build Your Business Without Overwhelm by clicking on this link. Meanwhile, when you’re thinking of buying information products, ask yourself the 5 questions above.