Carol Gets Internet Marketing Tips

October 21, 2009 by Sue Painter Leave a Comment

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Sue Painter, business consulting and coaching

9 hours ago

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Sue Painter, business consulting and coaching

15 hours ago

This is so good from Chris Brogan - an email I received from him this week. It's a great way to think about brand clarity and your messaging. Chris is always a great read and I love his thoughtfulness. Here's what he said:
You Need a Flag and a Song

I don’t mean either term literally. The “flag” is: what’s the absolutely shortest fastest way to discuss your big topic? And it’s the topic/category for which you most want to be known.

The song is simply the sentence or two (tops) that you use to describe what you do and for who.

“I sell destination travel marketing” - the flag.

“People want to get off the beaten path but feel confident and safe. I make that happen.” - the song.

Or sometimes the song can be the explanation of what sets you apart from other people who do what you do.

“I sell destination travel marketing.”

“I’ve come up with a fast checklisting method to create adventurous travel that feels safe.” ... See MoreSee Less