Have you heard of martech? Martech is a short, insider term for marketing technology. It means the technology you use in your business to market, from things as simple as your cell phone to robust customer relationship management systems. You have … [Read more...]
Marketing and Business Development
Tips to help you market and grow your business.
What is an information product and why would you create one? Creating an information product (often called an infoproduct) can help you in several ways. Being the author of an infoproduct helps you establish credibility in your … [Read more...]
What is AppSumo? AppSumo is a business that offers deeply discount, time-limited deals on software as a service (SAAS) and other business productivity tools. The deals change often, although sometimes deals come back periodically. (The link is my … [Read more...]
Creating Your Vision for Business Right Now Usually every January I hold an Envisioning Your New Year workshop, to help business owners create their cleanest and most powerful vision for the coming year. We discuss clearing out the old, the deep … [Read more...]
Ask an Expert - Do Handwritten Notes in Business Help Your Bottom Line? I asked Elizabeth Cottrell to weigh in about the use of handwritten notes in business. Are they antiquated? How can they help your business? How do they work? Elizabeth is a … [Read more...]