Emotions and Business - Part of Brand Clarity Small business owners often miss the subtlest but important piece of brand clarity, which is knowing what emotions you evoke with your brand. Intentionally or not, what you do in your business creates a … [Read more...]
Marketing and Business Development
Tips to help you market and grow your business.
If You Are An Entrepreneur, Taking Proper Risks is Part of Your Game This weekend Bill and I took the first level marine boating course from the Coast Guard and I'm proud to say we both passed our exam. We got a laugh because we both took specific, … [Read more...]
This week's blog post is a guest post on the topic of brand loyalty Loyalty is an important concept in any area of life. If you remain loyal to someone and them to you, then you know that you can always count on them. This can be a difficult … [Read more...]
I invited author Nick Rojas to write about Search Engine Optimization (SEO) and why SEO is important to us, even though you can find articles that declare SEO is dead. It is not the first, and probably will not be the last time critics are … [Read more...]