Increase Your Company's Visibility To Stand Out From The Crowd Every day, consumers are bombarded with media and advertisements. With so much vying for a consumer’s attention, it is increasingly difficult as a company to compete. If you are a B2B … [Read more...]
Marketing and Business Development
Tips to help you market and grow your business.
Olympic Champions Depend on These 3 Traits I'm fascinated by what makes an Olympic champion, and I've been thinking about that since the Olympic games started a few days ago. 3 things never fail them. If we do these same 3 things, they won't … [Read more...]
Are you shy about setting an income goal for yourself? A good many women entrepreneurs politely don't talk about money - how much they make, how big their business is, what their income goals are. Part of this is that we're brought up not to … [Read more...]
Get more mileage out of your advertising budget by avoiding the Facebook ads mistake I made not long ago. Many of my clients have been dipping their toes into ads because the organic reach on Facebook is now so low. I've been learning my way … [Read more...]
Do you really know who is your market? I ran across this talk that Seth Godin made to the Craft and Commerce conference, in which he talks about how important it is to market to those on the edge - the early adopters, the people who aren't … [Read more...]