As a marketing therapist, one of my jobs is to help the people I work with discover the inner blocks that keep them from going where they say they want to go. Sometimes, we SAY we really, really, really want to create a certain business or achieve … [Read more...]
Marketing and Business Development
Tips to help you market and grow your business.
Why Discounting Your Prices Doesn’t Build Your Business
One of the things I hear from solo professionals pretty often is that the way to make more money is to discount their prices. I've railed against this for years, and told stories about talented entrepreneurs who discounted themselves right out of … [Read more...]
Are You The Block That Keeps Your Business From Succeeding?
To make your business profitable, you must have two critical things in place. The first is a business model that adds up. In other words, what you offer and how you offer it will generate the amount of money you need, minus all your expenses. Your … [Read more...]
What Should You Promise Not To Do Today?
I was talking with another Book Yourself Solid coach the other day, Lou Bortone. He made the comment that he actually puts on his To-Do list a column for NOT To-do. This got me thinking about delegation, letting go, and knowing when to quit doing a … [Read more...]
Four Great Ways To Keep Your Business On Track
Solo professionals need a strong vision of where they're headed and an internal warning system that tells them when they are getting off their game. Here are four ways to make sure you are keeping on track. 1. Take a look at your to-do list. Put … [Read more...]
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