I often point out to my marketing clients that the link between sales and customer service is unavoidable and very close. An experience I had today reflects this point and shows how easy it is to leave a potential customer undecided and dissatisfied … [Read more...]
Marketing and Business Development
Tips to help you market and grow your business.
Quit Using the F-Word!
For as long as I've been working with business owners, I've preached and preached about the dangers of "giving it away for free." My mantra is "if you don't value and respect your work, no one else will, either!" I've had to talk to many clients … [Read more...]
The Marriage of Vision and Success
Right now I'm in California at the International Living's Live and Invest Overseas conference. Meeting the 250+ people here has reminded me of the relationship of vision to success. The people here fall into three categories: Those who dream … [Read more...]
What Are Your Heritage Sites?
My trip to Peru included visits to many of that country's World Heritage Sites. These sites (there are 878 throughout the world and ten in Peru) are designated as such for holding "cultural or natural heritage with outstanding universal value." The … [Read more...]
Collaborate for Higher Income
I saw a wonderful example of business collaboration a few weeks ago in Chinchero, Peru. The Quechuan women in this tiny village high in the Andes have a centuries-old tradition of weaving alpaca wool, an important source of income which supplements … [Read more...]
