Digital Marketing, Small Business Strategist

Confident Marketer

  • Home
  • Get Started
    • Build Your Business Plan
    • Organize Your Marketing
    • Prevent Overwhelm
    • Gain Confidence
    • Products
  • Consulting & Coaching
    • CEO Circle Community
    • Business Consulting
    • One Time Consultation
  • Sue’s Blog
  • About
    • About Sue Painter
    • Testimonials
    • Leave A Testimonial
    • Media
    • Speaking
  • Contact
You are here: Home / Marketing and Business Development / Does Your Website Confuse Potential Customers?

Does Your Website Confuse Potential Customers?

January 30, 2009 by Sue Painter Leave a Comment

InternetI’m in the process of having one of my websites (www.confidentmarketer.com) critiqued. If you don’t know Bob Regnerus and you are marketing information on the web, you should check him out. What am I learning? For one thing, advertising on your site can sell, or it can brand you. It can’t effectively do both.

A website is often a confusing place to someone who hits it as a result of a Google search. That person is looking for words that match (hopefully, exactly match) the keywords he just typed into Google search. If, instead, there are many different messages and links on the page he first hits, chances are that he will click away before you can capture information about him.

Bob’s advice is to offer a series of yes or no questions that lead the visitor through your website. Too many choices get people off on a tangent. I’ve found this to be true in reviewing some of my client’s sites. I can easily get lost and far away from their own pages if their first page is a “portal site” with tons of links to other sites. I will follow the links that are of interest to me and eventually can’t easily get back to where I started.

If you want to act as a portal to other resources, it’s best to establish your own identity first, capture the visitor’s contact information, and let visitors have access to other links at a later time.

Make your site easy on the eyes and on the brain, and your business will thrive.

SHARE THIS ARTICLE

Filed Under: Marketing and Business Development Tagged With: Online Marketing Tips, Small Business Tips

Get your copy of "20 Questions to Help You Expand Your Business Without Frustration or Overwhelm©"

I understand I will also receive email updates from Sue Painter or from the Confident Marketer. We never rent, sell, or share your contact information. See Privacy Policy​​ here.​

Related Posts

  • How To Build Your Business By Interviewing Like A Pro, Part Two
  • Your Website’s Home Page – 5 Questions Your Prospects Want Answered
  • Are You Designing Your Marketing Backwards?

Join the Conversation Cancel reply

Sue Painter

Search

JOIN ME ON FACEBOOK

Sue Painter, business consulting and coaching

Contact Sue

Voice: 865-414-3393
Skype: knoxvillesue
E-mail: Sue@ConfidentMarketer.com
Contact Form

Knowledge Center

Search

Meet Sue

Passionate about helping small business owners create income with confidence, clarity, and big vision. Certified Book Yourself Solid Coach, and expert author for ezinearticles.com and SelfGrowth.com.

EPC Insitute LogoBook Yourself Solid Coach Amazon Best Selling Author Certified Agile Marketing Specialist Badge Intellifluence Trusted Blogger badgeSue Painter's Intellifluence Influencer Badge
Ezine Articles Expert Author Blogspot - Top 100 Business Coach Blog Award Find Sue Painter on Amazon Social Media Marketing Society 2021 Member badge

Refund Policy • Disclaimers and Legal Rights
Affiliate/Earnings Disclaimer • Terms of Use • Privacy Policy

© Copyright 2010 - 2021 Confident Marketer

Consulting and Online Training for Women Entrepreneurs
All Rights Reserved