Someone pitched Matt Bacak's 2 Winning Formulas for E-Mail Marketers to me last week, saying it contained email marketing tips. It was less than ten bucks, so I decided to check the product out and do a review.
Who might benefit from this “Two Winning Formulas” product? It’s meant for those who are selling by e-mail. If you sell by snail mail or by Facebook ads and are not interested in direct selling by e-mail, this particular product won’t be helpful for you.
Can You Get Any Value From a Cheap Product?
Think about it – would someone REALLY sell their only two secrets to create millions of dollars in sales for less than ten bucks? Here's what the product's promise is.
In this special product Matt Bacak reveals his two secrets for creating millions of dollars in marketing revenue from email.
So I spent the $9.76 to see what I could learn. Here’s a screenshot showing my purchase and how much it cost me.
You receive a ZIP file when you purchase this product. Here’s a screen shot of exactly what you get inside the ZIP file.
These files are two interviews, one with Tony McCarthy and one with Nick James, which you receive in video, audio (MP3) and PDF format, as you can see from the screen shot above. I do like getting products delivered to me in more than one format. I usually use the transcript, which is faster for me than watching video. But it's good to have all 3 formats, I like it when something I buy gives me all those options.
Note: The transcripts have a good many places in which the transcription says “inaudible” and these are left as is, not edited. So you have to watch the video or listen to the MP3 to catch some of what is being said. Still, for less than ten bucks I didn't expect a perfect product with completely edited transcripts.
Tony McCarthy’s video with Matt is 31 minutes long. Nick James’s video with Matt with is 36 minutes long. They are offering an upsell and registration (automatic registration) to a webinar with more information about e-mail marketing. Here’s their upsell home page: http://www.buildmylistnow.net/. (This is not an affiliate link, I just want you to see that this $9.76 product leads to another opportunity to buy.)
My experience with buying low-cost products like this is that you've got to be willing to study them. Read the transcript and/or watch the videos carefully, and make notes when you hear something that is new for you. Then, don't take what you hear as Gospel, but go research it out for yourself.
In this product I heard about an autoresponder system I was not familiar with, called arpReach. I'm always interested to know about tools that might do a better job for me and be more cost effective. So I did my homework and spend a few minutes online researching arpReach and asking my online friends what they knew about it. Unlike Aweber, which I personally use, arpReach doesn't charge a monthly fee that increases as you add people to your list. (Note – the links in this paragraph are my own special affiliate links.)
Some of the content I heard was not new to me. I've heard dozens of times that it's smart to make sure your opt-in pages, landing pages, and sales pages look good on mobile. I agree with Matt's advice – more than half of your prospects are using only mobile to find you. Some of the rest are now using two screens at their desk. You've got to make sure that your offers look good on ANY device!
Is this product worth the money?
All in all, after I spent about 90 minutes watching the videos, reading the transcripts, and making notes for myself. I came up with about 3 email marketing tips that I thought were useful. For me, that's a good enough payoff for a ten buck product. Would it be for you?
Honestly, the quality of this product isn’t great. But there are several good tips shared that are helpful to online marketers who use email to reach their prospects. The transcripts have many “inaudible” places, so I had to go watch the video to fill in what was missing. One of the two videos is filled with references to “brass balls” “Granny panties” and similar terms, so I had to weed out what’s useful and ignore the colorful language. Bottom line: If I had paid $50 or more I might not be too happy. But the tips I got made me think about new ways to email my clients and potential clients. It was worth the $9.76 price tag, at least for me.
Tips to get the most out of products you buy for your business
- Buy what you can afford if you are unfamiliar with the seller or trying to bootstrap your business.
- Immediately download the product, put it in a new file on your desktop so that you know where it is.
- Upload your product files to Dropbox, or iCloud, or somewhere that gives you a backup.
- Go mark off time in your calendar to read or watch the product and take notes.
- When you get an aha or a good idea immediately make a to-do list of implementing that in your business
- If it's a great product and you promote affiliate products be sure to become an affiliate and promote the product to your list.
- If it's something you are not familiar with but sounds good, ask around to your online friends and see if anyone else has heard about this or is using it.
- Evaluate what you implement in 90 days and see how well it worked for you.
For me Matt's 2 Winning Formulas for E-mail Marketing was worth the price I paid and the 90 minutes I put into studying it. As I said above, if you're not an e-mail marketer this isn't for you. And if you're looking for an autoresponder system you might consider arpReach. Overall, I got email marketing tips that will be helpful to me.
If you want more product reviews from me, be sure to opt-in to my list at https://confidentmarketer.com.